DEFI Snacks, a new female-led brand, launches a range of indulgent protein-packed chocolates with a purpose-driven mission, blending real chocolate with clean, functional ingredients like protein and buckwheat.
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By: DEFI Snacks LLC
DEFI Snacks Launches Its Rebellious Line of Protein-Packed Bite-Size Chocolates
DEFI Snacks LLC, a bold new brand defying traditional snacking norms, announces the official launch of its first product line: a trio of protein-infused chocolate snacks that feature clean ingredients like casein protein powder, whey crisps, and sprouted buckwheat. The debut lineup includes three indulgent flavors: Milk Chocolate, Dark Chocolate, and Dark Chocolate with Pink Himalayan Sea Salt, all set to hit the market by the end of October 2024. The company, founded by Tatyana Jones, is on a mission to shake up both the snacking industry and business world by blending indulgent taste with functional, health-conscious ingredients while supporting female entrepreneurs.
Each DEFI Snacks product delivers more than just a guilt-free indulgence. With 25-26 grams of protein per bag, these snacks combine rich, real chocolate without sugar replacements with ingredients designed to support fitness goals, making them the perfect fit for health-conscious foodies who refuse to compromise on flavor.
“We also realize that the world is not black or white, you can be bad and be good… that’s us! We offer real chocolate without substitutes that dilute taste and make you bloated, and marry it with clean functional ingredients like casein protein powder, whey crisps, and buckwheat,” says Tatyana Jones, Founder of DEFI Snacks.
Defying Traditional Snacking: The DEFI Difference
DEFI Snacks, short for "Delicious Energizing Fitness Indulgence," is not your average snack brand. Its core philosophy revolves around breaking away from the status quo—both in the snacking industry and in how businesses operate. The company uses high-quality, natural ingredients to create snacks that balance indulgence with fitness. Unlike other chocolate-based snacks, DEFI brand’s products boast real, decadent chocolate paired with health-promoting ingredients like sprouted buckwheat, an underappreciated superfood (actually a fruit) that’s naturally gluten-free, grain-free, and has a wealth of vitamins, antioxidants, and fiber.
Buckwheat also plays a unique role in sustainability: it's known for its regenerative farming benefits, enriching the soil in which it grows and supporting environmentally conscious agriculture. "Buckwheat is one of the most misunderstood superfoods out there, but it’s a powerhouse," says Jones. "It’s good for gut health, and farmers love it for how it makes the earth fertile."
The inclusion of protein in the form of casein and whey ensures that DEFI Snacks offers both an indulgent experience and functional benefits for consumers, especially those with fitness goals. This approach is in perfect alignment with a growing trend: nearly 60% of consumers say they snack healthily and want to exercise more, while at the same time 30% admit to indulging in snacks 2-3 times per week.
By offering an innovative product that merges these two seemingly opposing trends, DEFI Snacks positions itself as a brand uniquely suited to disrupt the growing chocolate category, which currently boasts a healthy 4% compound annual growth rate (CAGR).
Purpose Beyond Profits: Supporting Female Entrepreneurs
DEFI Snacks is not just about snacks; it's also about supporting other female-led businesses. With only 2% of funding going to female-founded businesses, DEFI Snacks is taking a stand by donating 1% of profits from every bag sold to a fund that supports other women-run companies. This initiative is at the heart of the company’s mission, a testament to its belief in the power of community and shared growth.
“Our brand was born out of rebellion—rebellion against the norms of traditional snacking, but also against the way business is done,” explains Jones. “Less than 2% of venture capital funding goes to female-founded businesses, and that needs to change. We’re contributing to that change, one bag at a time.”
In addition to online sales through its website and Amazon, DEFI Snacks has already gained traction locally in New Jersey, with its products being stocked at various CrossFit gyms, including Veracity Athletics, where the concept for DEFI was first born. The company plans to expand into non-traditional retail channels such as gym chains, yoga studios, and snack-centric venues, with the ultimate goal of reaching nationwide availability in premier retailers like Whole Foods.
Vibrant Packaging That Reflects DEFI brand’s Bold Mission
A key part of the DEFI brand identity is its vibrant, rebellious packaging. With striking colors and bold graphics, the packaging not only grabs attention, but also communicates the brand’s values of indulgence, fitness, and female empowerment. Designed to stand out on both retail shelves and online platforms, the packaging serves as a visual representation of DEFI brand’s mission: to break away from the traditional and inspire others to do the same.
“Our packaging is a reflection of our brand’s rebellious spirit. It’s bold, it’s vibrant, and it’s designed to catch your eye and make a statement,” says Jones. “We want our customers to feel like they’re part of something bigger—something that challenges norms, supports communities, and tastes incredible.”
Pre-Sales Now Live with Full Launch Coming Soon
Although the official launch is slated for the end of October 2024, DEFI Snacks is currently offering pre-sales through its website, www.defi-snacks.com, where customers can get a head start on securing their first taste of these innovative protein chocolates. In the coming months, DEFI plans to roll out to even more locations, spreading its message of rebellion and purpose to health-conscious snackers across the country.
About DEFI Snacks LLC
DEFI Snacks LLC was founded by Tatyana Jones with the mission of defying traditional snacking norms while supporting female entrepreneurship. DEFI stands for Delicious Energizing Fitness Indulgence, a reflection of the brand’s commitment to creating indulgent, protein-packed snacks that don’t compromise on taste or nutrition. The company donates 1% of its profits from each bag to support female-led businesses. DEFI Snacks’ products are currently available for pre-order online and will soon be sold nationwide.
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DEFI Snacks LLC
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Contact Info:
Name: Tatyana Jones
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Website: http://www.defi-snacks.com
Release ID: 89143060
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