Jaime Bejar's perspective comes from market observation and from his own entrepreneurial journey.

NEW YORK CITY, NY / ACCESS Newswire / September 24, 2025 / The summer ended on a strong note for the e-commerce industry, as spending accelerated in August despite lingering concerns over tariffs and consumer prices. For Amazon, the data points to a promising third quarter, with analysts noting that growth may exceed Wall Street's expectations. Yet for Jaime Bejar, entrepreneur, educator, and founder of Cashflow Creators and Online Empire University, the numbers are only part of the story.

"What we are witnessing now is not just another seasonal uptick," Bejar said. "It's proof that e-commerce has matured into a permanent pillar of the U.S. economy. But success in this environment requires much more than chasing short-term gains. It requires resilience, strategy, and adaptability."

E-Commerce Spending Accelerates

According to aggregated Bank of America credit card data, U.S. e-commerce spending rose 8 percent year over year in August, up from 7 percent growth in July. The increase underscores the continued strength of online shopping, with analysts projecting a positive trajectory for leading platforms like Amazon.

Bank of America Securities analyst Justin Post noted in a recent client memo that quarter-to-date card data "suggests an acceleration over the full quarter," which could put Amazon's U.S. retail growth above consensus estimates. Street forecasts anticipate 10 percent year-over-year growth in Q3, just below Q2's 11 percent expansion.

Meanwhile, online spending as a share of total U.S. retail jumped to 28.2 percent in August, compared with 26.6 percent in July.

For Bejar, the trend signals opportunity far beyond Wall Street. "Every percentage point of increased e-commerce penetration means millions of new consumer interactions, more data, and greater potential for entrepreneurs who know how to build systems around that demand," he explained.

Amazon Stock Holds Steady Amid Shifting Conditions

Despite strong consumer spending, Amazon's stock performance remains mixed. Shares traded at 231.10 on Thursday, roughly flat after fluctuating throughout the week. The stock briefly broke out above a buy point of 236.53 earlier in the week, only to retreat following a 3 percent pullback.

Amazon has gained 5 percent year to date, trailing the S&P 500, as concerns about tariffs on imported goods weigh on investor sentiment. Many Amazon sellers rely on Chinese manufacturing, making pricing vulnerable to trade disputes. Even so, CEO Andy Jassy emphasized in July that Amazon had not seen significant price hikes across its marketplace.

Amazon's competition extends beyond retail. In the cloud-computing space, the company faces stiff challenges from Microsoft and Google. Oracle's fiscal Q1 results, released earlier this week, highlighted a surge in cloud contracts, underscoring the intensity of the AI-driven race in enterprise computing.

"These stock fluctuations tell us one thing very clearly," Bejar commented. "Even the giants are not invincible. Resilience comes from diversification, strong systems, and the ability to adapt when markets shift. That's the same lesson every entrepreneur must take to heart."

Why Consumers Keep Choosing Online

Analysts point to tariffs as one driver of the recent surge in online spending, as customers search for price transparency and easier comparisons. Online marketplaces like Amazon offer unparalleled scale, giving shoppers more choice and convenience during uncertain times.

Bejar agrees but sees an even broader trend: the normalization of digital-first commerce. "E-commerce is no longer a side channel," he said. "It's the default way people shop. That's why we're seeing consistent year-over-year growth despite inflationary pressures. The consumer has spoken, and they've chosen digital."

Building Businesses That Last

Bejar's perspective comes not just from market observation but from his own entrepreneurial journey. The son of immigrant parents, he spent his twenties searching for purpose before discovering the potential of e-commerce. That discovery led him to create multiple businesses, today employing more than 100 people worldwide.

Through Cashflow Creators, Bejar helps entrepreneurs establish wholesaling, logistics, and automation systems designed for recurring revenue rather than volatile "hit product" strategies. His second venture, Online Empire University, serves as a global training platform, equipping aspiring entrepreneurs with practical tools to succeed in a rapidly changing market.

"What sets successful businesses apart today is not luck or a single viral product," Bejar explained. "It's having systems, partnerships, and scalable processes. The numbers on Amazon's growth are exciting, but they're only sustainable for those who think long-term."

Lessons From Amazon For Entrepreneurs

Bejar highlights three key lessons from Amazon's current trajectory that smaller entrepreneurs can apply:

1. Forward Deployment of Inventory Amazon invests heavily in bringing products closer to consumers, reducing shipping times. Entrepreneurs can mirror this by partnering with fulfillment centers or building localized distribution.

2. Customer Trust as Currency Just as Amazon thrives on trust through reviews and guarantees, independent sellers must prioritize customer satisfaction to build repeat business.

3. Resilience Through Diversification Amazon's investments in cloud computing, logistics, and AI demonstrate the importance of not relying on a single revenue stream. Entrepreneurs can adopt the same principle by diversifying sales channels and product lines.

"Amazon is showing us what scaling looks like at the highest level," Bejar said. "But those lessons apply whether you're running a billion-dollar operation or just starting your first online store."

A Market of Endless Possibility

Looking ahead, Bejar believes the broader e-commerce market will only grow stronger as global supply chains stabilize and automation technologies continue to advance. "We're just scratching the surface," he said. "The winners will be those who stay adaptable, who use automation to free people for higher-level tasks, and who build businesses around sustainability rather than chasing fads."

For Amazon stockholders, the near-term outlook remains tied to quarterly earnings and broader market conditions. For entrepreneurs, however, the message is far more enduring.

"Don't get lost in the noise of daily stock swings," Bejar advised. "Pay attention to the underlying consumer behavior. People are buying more online. That's the foundation. If you build intelligently on top of that, you can create something lasting."

About Jaime Bejar

Jaime Bejar is the founder of Cashflow Creators and Online Empire University, organizations dedicated to empowering entrepreneurs in the e-commerce space. With a focus on wholesaling, logistics, and automation, Bejar's ventures employ over 100 people worldwide and provide tools, systems, and training for sustainable online success. His mission is to help aspiring entrepreneurs move beyond short-term wins to build businesses that endure in an ever-changing global economy.

Media Contact

Jaime Bejar
Cashflow Creators / Online Empire University
Email: info@onlineempireuniversity.com
Phone: +1 (929) 205-5590

SOURCE: Online Empire University