Zen and the art of not being overwhelmed by SXSW

Some of you might plan to flee Austin in mid-March — to avoid the crowds or make a small fortune renting your homes out to visitors flocking to the city for the annual South by Southwest festival and conference. This story is for those on the other end of the spectrum; those who are on the hunt, looking for opportunities to capture the lightning in a bottle that SXSW has become known for.