Stocks under $10 pique our interest because they have room to grow (as well as the most affordable option contract premiums). That doesn’t mean they’re bargains though, and we urge investors to be careful as many have risky business models.

Luckily for you, our mission at StockStory is to help you make money and avoid losses by sorting the winners from the losers. Keeping that in mind, here are three stocks under $10 to swipe left on and some alternatives you should look into instead.

Bumble (BMBL)

Share Price: $3.27

Started by the co-founder of Tinder, Whitney Wolfe Herd, Bumble (NASDAQ: BMBL) is a leading dating app built with women at the center.

Why Does BMBL Worry Us?

1. White space opportunities may be dwindling as its growth in paying users averaged a weak 4.8%
2. Platform has lost its luster lately as engagement trends have been sluggish and its average revenue per buyer has declined by 3.9% annually
3. Estimated sales decline of 13.8% for the next 12 months implies a challenging demand environment

At $3.27 per share, Bumble trades at 3.2x forward EV/EBITDA. Read our free research report to see why you should think twice about including BMBL in your portfolio.

Chegg (CHGG)

Share Price: $0.73

Started as a physical textbook rental service, Chegg (NYSE: CHGG) is now a digital platform addressing student pain points by providing study and academic assistance.

Why Do We Pass on CHGG?

1. Services Subscribers have declined by 18.9% annually over the last two years, suggesting it may need to revamp its features or user experience to stay competitive
2. Inability to adjust its cost structure while its revenue declined over the last few years led to a 13 percentage point drop in the company’s EBITDA margin
3. Earnings per share decreased by more than its revenue over the last three years, showing each sale was less profitable

Chegg is trading at $0.73 per share, or 1.8x forward EV/EBITDA. Dive into our free research report to see why there are better opportunities than CHGG.

Olaplex (OLPX)

Share Price: $1.53

Rising to fame on TikTok because of its “bond building" hair products, Olaplex (NASDAQ: OLPX) offers products and treatments that repair the damage caused by traditional heat and chemical-based styling goods.

Why Are We Hesitant About OLPX?

1. Annual sales declines of 17.3% for the past three years show its products struggled to connect with the market
2. Performance over the past three years shows each sale was less profitable as its earnings per share dropped by 50.8% annually, worse than its revenue
3. 14.7 percentage point decline in its free cash flow margin over the last year reflects the company’s increased investments to defend its market position

Olaplex’s stock price of $1.53 implies a valuation ratio of 17.9x forward P/E. If you’re considering OLPX for your portfolio, see our FREE research report to learn more.

Stocks We Like More

Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.

The names generating the next wave of massive growth are right here in our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.