• Founder and CEO Anthony Hsieh commits to building the Consumer Direct Lending model of the future
• Founding Employee and Executive Vice President of Consumer Direct Lending Alex Madonna will work to deploy emerging technology and contemporary sales structures to drive scale and operating efficiency
• Regional sales leader Bill Goforth promoted to Senior Vice president of Consumer Direct Lending Sales; will lead and develop a best-in-class sales force in sites across the country
• Latest moves reflect Hsieh’s focus on Consumer Direct Lending as a core driver of competitive advantage, profitable growth and market share

loanDepot, Inc. (NYSE: LDI) (together with its subsidiaries, “loanDepot” or the “Company”), has moved two of its key Consumer Direct Lending executives into new roles, reflecting a renewed focus on the channel and commitment to its future.

Founding Employee and Executive Vice President of Consumer Direct Lending Alex Madonna will focus on using emerging technology, including AI, and contemporary sales structures to drive scale and operating efficiency, reporting to Hsieh. Regional sales leader Bill Goforth has been promoted to Senior Vice President of Consumer Direct Lending Sales, where he will lead the company’s national sales force and focus on building a best-in-class sales organization, reporting to Madonna.

Said Hsieh, “With today’s news, as well as the recent announcements of the return of Rick Calle as Chief Strategy Officer, Dominick Marchetti as Chief Digital Officer and Sean DeJulia as Chief Innovation Officer, we are going back to our roots to re-assemble the team responsible for our first decade of growth and success. Consumer Direct Lending is our core expertise, and each of these leaders will contribute their vast knowledge, experience and winning mindset as we return to competing at the highest levels.”

Continued Hsieh, “Our Consumer Direct Lending channel has always been, and must continue to be, the driver of our competitive advantage. Bill’s promotion enables Alex to return to the foundation of our organization, where he’ll focus on contemporary and emerging technologies, including AI and next-generation capabilities. With Rick driving strategy and revenue operations, Alex collaborating closely with Dom and Sean to deploy cutting-edge innovations, and Founding Employee and Executive Vice President of Enterprise Contact Strategy Saeed Ghasemzadeh leading the evolution of our customer contact capabilities, the original architects of our model have re-united to lead Consumer Direct Lending into its next era. We are back.”

About loanDepot:

Since its launch in 2010, loanDepot (NYSE: LDI) has revolutionized the mortgage industry with digital innovations that make transacting easier, faster and less stressful for customers and originators alike. The company, which is licensed in all 50 states, helps its customers achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. loanDepot is also committed to serving the communities in which its team lives and works through a variety of local and national philanthropic efforts.

LDI-IR

View source version on businesswire.com: https://www.businesswire.com/news/home/20251014573556/en/

"Our Consumer Direct Lending channel has always been, and must continue to be, the driver of our competitive advantage."