American firearms manufacturer Smith & Wesson (NASDAQ: SWBI) beat Wall Street’s revenue expectations in Q3 CY2025, but sales fell by 3.9% year on year to $124.7 million. Its non-GAAP profit of $0.04 per share was $0.02 above analysts’ consensus estimates.

Is now the time to buy SWBI? Find out in our full research report (it’s free for active Edge members).

StockStory’s Take

Smith & Wesson’s third-quarter results were met with a positive market reaction, as the company outpaced Wall Street’s revenue and profit expectations despite a year-over-year sales decline. Management credited strong operational efficiency, disciplined inventory management, and the success of new product launches for supporting profitability. President and CEO Mark Peter Smith emphasized, “Our new products continue to be a significant catalyst, accounting for nearly 40% of sales in the quarter.” The company’s ability to increase average selling prices while reducing inventory levels was seen as a key contributor to stable retail performance, even as broader industry demand softened.

Looking ahead, Smith & Wesson’s forward outlook is anchored in continued product innovation and a focus on cost control as the company enters its seasonally stronger quarters. Management expects gross margins to improve due to increased production volumes and operational leverage, while acknowledging ongoing headwinds from tariffs and macroeconomic uncertainty. CFO Deana L. McPherson stated, “We expect our third quarter sales will be 8% to 10% over our Q3 fiscal 2025 sales,” and highlighted the importance of maintaining clean channel inventory and capital flexibility through the rest of the year.

Key Insights from Management’s Remarks

Management cited the interplay of strong product demand, pricing discipline, and operational execution as major contributors to quarterly results, with inventory management and new product launches standing out as primary drivers.

• New product momentum: The company’s latest launches contributed around 40% of total sales, showcasing the continued impact of Smith & Wesson’s innovation efforts in attracting both new and existing customers.
• Inventory discipline: Management highlighted significant reductions in channel and company inventory, allowing for faster response to demand changes and minimizing the risk of excess stock, which supports stable pricing.
• Handgun market share gains: Adjusted for distributor inventory, Smith & Wesson’s retail handgun sales increased 7.7%, indicating expansion in a category where overall market demand was relatively flat.
• Average selling price increases: The company achieved a 3.5% rise in overall average selling prices, with premium products and mix shifts driving higher prices in both handguns and long guns while limiting the need for promotional activity.
• Smith & Wesson Academy launch: The new training facility officially opened, hosting law enforcement and consumer classes. Management described early feedback as “overwhelmingly positive,” viewing the Academy as a strategic asset for deepening customer relationships and enhancing the brand.

Drivers of Future Performance

Smith & Wesson’s forward guidance is shaped by expectations of continued product innovation, efficient operations, and a stable demand environment, balanced against external headwinds like tariffs.

• Innovation pipeline focus: Management believes that ongoing development of new firearm models will remain a primary growth driver, with upcoming launches expected to support both retail sales and average selling prices.
• Margin management amid tariffs: The company anticipates gross margin improvement from higher production volumes and better factory utilization, but notes that tariff-related cost pressures could intensify as previously held inventory is replaced with higher-cost components.
• Seasonal and macro factors: Management expects sales and margins to benefit from the traditionally stronger second half of the year, but remains cautious on broader economic uncertainty and its potential to influence consumer demand.

Catalysts in Upcoming Quarters

In the coming quarters, the StockStory team will be watching (1) the pace and market reception of new product launches, especially those revealed at the SHOT Show; (2) gross margin trends as tariff headwinds and production increases intersect; and (3) the effectiveness of inventory management in supporting sales without discounting. The evolution of the Smith & Wesson Academy initiative may also shape brand engagement and channel relationships.

Smith & Wesson currently trades at $9.12, up from $8.91 just before the earnings. At this price, is it a buy or sell? Find out in our full research report (it’s free for active Edge members).

Now Could Be The Perfect Time To Invest In These Stocks

Your portfolio can’t afford to be based on yesterday’s story. The risk in a handful of heavily crowded stocks is rising daily.

The names generating the next wave of massive growth are right here in our Top 6 Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that have made our list include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.