UNIONDALE, NY / ACCESS Newswire / October 29, 2025 / Marquis Who's Who honors Shawn Martin Perkins, CFP®, AWMA®, for his leadership and innovation in the financial services industry. Mr. Perkins is the founder and financial planner at Genuine Wealth Solutions, where he has redefined the client-adviser relationship through transparency, accountability and consistent communication.

About Shawn Martin Perkins

Mr. Perkins has built a career rooted in integrity and education. In 2024, he established Genuine Wealth Solutions to provide clients with an advice-only, fee-based model focused on open communication and measurable results. His firm operates on three core pillars that reflect his professional philosophy: communication, results and transparency. Through regular meetings, phone calls and updates every 90 days, Mr. Perkins ensures that each client remains informed and supported in every stage of their financial journey.

Under Mr. Perkins' leadership, Genuine Wealth Solutions takes a proactive approach to financial planning by creating clear action plans with deadlines and progress checks. This structure holds both Mr. Perkins and his clients accountable for achieving results. He emphasizes that success does not stop at reaching a single milestone but instead continues through ongoing goal setting and planning. This philosophy allows clients to align their financial strategies with their life goals, whether saving for retirement, planning travel or achieving other personal ambitions.

Transparency is also essential to Mr. Perkins' business model. He uses an educational and collaborative approach, helping clients understand the reasoning behind each recommendation. He clearly outlines his fee structure in fixed dollar amounts, ensuring clients know exactly what they pay for and eliminating confusion or hidden costs. His commitment to openness and education has built trust and strengthened his client relationships.

Before founding Genuine Wealth Solutions, Mr. Perkins worked at Carlson Financial from 2022 to 2023 and at UBS from 2016 to 2022, serving as both a financial adviser and wealth planning associate. Earlier in his career, he began as a financial analyst at Carilion Clinic in 2015, where he developed the analytical foundation that shaped his later success. These roles helped him gain experience in retirement and tax planning while inspiring a client-first mindset that would later define his firm.

Mr. Perkins holds a Bachelor of Business Administration in finance from Roanoke College, earned in 2015. During his time there, he managed part of the college's endowment fund. He served as a senior portfolio manager, sparking his passion for helping others make sense of complex financial decisions. He later earned the Certified Financial Planner credential and the Accredited Wealth Management Advisor designation, demonstrating his commitment to professional excellence and ethical practice.

The Importance of Honest and Personal Accountability

Mr. Perkins' dedication to providing unbiased guidance has earned him membership in several professional organizations, including the XY Planning Network, the Fee Only Network, the National Association of Personal Financial Advisors and the Wealth Grant Platform. Outside of his professional life, Mr. Perkins enjoys spending time outdoors. He's an avid hiker and gardener, and raises backyard chickens. He also enjoys playing golf and spending time with his family. Mr. Perkins attributes his success to persistence, active listening and a passion for doing what is right for his clients. He values honesty and personal accountability, principles that guide every decision he makes in both business and life.

Looking ahead, Mr. Perkins plans to expand Genuine Wealth Solutions into a trusted source for impartial financial advice. He envisions building a team of like-minded advisers who share his commitment to clarity, transparency and genuine client care. Through this vision, he hopes to make Genuine Wealth Solutions synonymous with reliable, long-term financial guidance.

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SOURCE: Marquis Who's Who