ROME, IT / ACCESS Newswire / October 29, 2025 / In 1973, Peter Drucker wrote that most companies "do not know what their salesmen are doing." Half a century later, the observation feels unchanged. Billions are spent on CRM systems, workshops, motivational off-sites, yet the average sales call still leaks value in ways managers cannot see. The tragedy is not ignorance; it is blindness. Conversations remain the most powerful currency in business, and still the least measured.

Into this blindness steps an Italian startup with an unassuming name and a disruptive proposition. Yovendo.ai, founded in 2024, does not promise a new gadget for managers or a glossy dashboard. It promises ears. Real-time ears inside the conversation, translating tone, hesitation, silence, and objection into data that can be acted upon. It is not simply a product; it is an incision into the hidden anatomy of selling.

A need, not an idea

The origin story matters. Unlike most startups that chase a fashionable trend, Yovendo was not born from theory but from frustration. Its founders came from the trenches of B2B sales, watching juniors stumble through calls, seniors repeat mistakes, and managers guessing what went wrong after the client had already left. They did not come from academia or labs. They came from quotas, missed targets, and the silent exhaustion of seeing opportunities wasted. The absence of a feedback loop was not abstract. It was painful.

That pain became a product when Gianpaolo Delle Donne, Paride Usai, and Claudio Vaccaro joined forces with Federico Lacarbonara. Vaccaro, a serial entrepreneur with multiple exits and a TEDx stage behind him, understood the urgency: without structured analysis, sales is theater without critique. Together, they designed a platform that listens, analyzes, and trains in real time.

The invisible coach

The system works like a hidden mentor inside the call. Algorithms detect hesitation, missed cues, or robotic delivery, and then return micro-feedback: tone of voice, timing, objection handling. A junior setter in a construction company once multiplied appointments by a third in three weeks. A logistics firm at risk of losing a client rescued the relationship after Yovendo revealed the lack of empathy in a critical follow-up. A SaaS company reduced onboarding time by half, transforming rookies into performers without endless training sessions.

Each case study is banal in its context and radical in its implications. If sales is the bloodstream of a business, Yovendo functions as the oxygen meter. It tells the organization not only when the heart is beating, but whether the oxygen is reaching the extremities.

The fracture

Here lies the point of rupture. The mythology of sales has always been built on personality. The "born closer," the charismatic rainmaker, the extrovert who bends reality with charm. What Yovendo suggests is heretical: charisma is overrated, feedback is under-supplied. With structured analysis and automated coaching, the mediocre can perform at the level of the best.

This is not about replacing humans with artificial intelligence. It is about equalizing access to competence, removing the arbitrary advantage of experience or natural talent, and compressing years of trial-and-error into days of measured feedback. Lo so, it is uncomfortable to hear. But that is where the truth hides: the myth of talent has always been a cover for the absence of process.

An Italian disruption

The story is also geopolitical. Innovation narratives are usually imported from Silicon Valley or Shenzhen. Yet here is an Italian startup, born not in Palo Alto but in the overlooked routines of European sales teams. From Italy to the world, the trajectory of Yovendo signals a broader shift: artificial intelligence is no longer a privilege of elite labs but a tool for operational survival.

In an age where AI is blamed for displacing jobs, Yovendo reframes the debate. It does not take jobs. It raises standards. It does not eliminate the salesperson. It prevents them from drowning in their own blind spots. The question is not whether AI will change work, but whether companies will dare to measure what they once romanticized.

The resonance of culture

History offers analogies. When the first Renaissance artists studied perspective, they shattered the idea that talent alone could capture reality. Geometry became the secret weapon of vision. Sales today faces the same fracture: perspective is no longer intuition, it is data. The brushstrokes of persuasion are now traced with metrics, not instinct.

Like a canvas that suddenly acquires depth, the sales call reveals dimensions hidden to the naked ear. Silence is no longer silence; it is a signal. Tone is no longer subjective; it is quantifiable. The conversation becomes both art and architecture, layered with structure invisible until measured.

Toward inevitability

The world of business runs on velocity. What once took months must now be achieved in days. Scaling sales training through seminars and manuals belongs to another century. Yovendo compresses cycles, accelerates learning, and inserts rigor into the most chaotic of processes. The future of selling is not heroic. It is systematic.

In the next years, the platform will expand beyond Italy, targeting online enterprises and network-driven companies. The promise is measurable: revenue increases between fifteen and forty percent. But the deeper promise is cultural. The end of superstition in sales. The end of pretending that charisma alone sustains a pipeline.

Echo of the beginning

Drucker's lament from 1973 still echoes: most companies do not know what their salesmen are doing. With yovendo.ai, that ignorance becomes indefensible. The calls are no longer shadows. They are mapped, dissected, improved. The blindness lifts.

The irony is sharp. For decades, business leaders have sought vision. What they needed, it turns out, were ears.

Company Name:
YOVENDO.AI

Industry:
Artificial Intelligence

Year Founded:
2025

Headquarters:
Via Gualtiero Serafino 20, Rome (00136), Italy

Operational Office:
Rome, Italy

Official Website:
www.yovendo.ai

Press Contact:
info@yovendo.ai

SOURCE: Yovendo.ai