“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what prioritized,” Daniel Yomtobian explains.
-- The global pandemic stands as one of the most disruptive events in modern history, altering daily life and global systems in ways few could have foreseen. Beyond the immense personal impact, the pandemic has severely affected national economies and compelled organizations to reassess their business models as the world moves toward a post-pandemic era where the notion of “normal” has been permanently reshaped, says Daniel Yomtobian, accomplished entrepreneur and recognized online media expert. “Faced with a health crisis of unparalleled scale, companies quickly discovered that meaningful adaptation demanded far more than cutting advertising budgets or rethinking campaign formats,” Yomtobian explains. “Advertising can no longer revolve solely around customer acquisition or product promotion. For the first time, brands carry an immense responsibility to inform and inspire through campaigns that are authentic, empathetic, relevant, and educational. With 89% of consumers expressing intent to maintain some of the habits formed during the pandemic, the organizations that focus on positive messaging and contribute to the greater good will be the ones that thrive in the post-pandemic marketplace.”
To their credit, most of the world’s biggest corporations and countless smaller ones have pitched in to fight the virus, donating to various healthcare funds, deploying resources in new ways, offering free products or services, or supporting their employees and communities through different initiatives. However, brands of all sizes can and should support the concerted effort through their advertising campaigns as well, according to Daniel Yomtobian. While survival and effective crisis management were the top priorities in the early days of the pandemic, it soon became apparent that the crisis also offers new opportunities for brands that emphasize trust, send a positive message, share uplifting experiences, and strive to create value for their customers in a socially distanced world. Given the current fears and uncertainty, tactful, mindful marketing is of paramount importance as it can greatly improve the collective experience.
“Being a responsible advertiser in the pandemic environment entails a comprehensive evaluation of the campaign pipeline to determine what should be put on hold and what prioritized,” Daniel Yomtobian explains. “Since advertising is an intensely visual form of communication, brands need to be extremely careful of the images they utilize and the accompanying language. The world may return to its old ways someday, but brands currently have a responsibility to promote safety first and foremost.”
A pioneer and innovator in the online media space, Daniel Yomtobian has received multiple awards for his work in digital advertising. Initially a web designer, he found his passion in online advertising, launching several successful business ventures along the way. Among them is Advertise.com, which has grown under his leadership to become the world’s largest privately held keyword pay-per-click (PPC) network. Recognizing his professional expertise and commitment, Daniel Yomtobian was described by a recognized industry magazine as a “…young leader [who] will continue to play an important role in shaping the online world of tomorrow.”
Daniel Yomtobian Advertise.com CEO – Dedicated to Helping Advertisers and Publishers: http://www.DanielYomtobianAdvertiseCEO.com
Daniel Yomtobian Joins Board of Directors at YPO Beverly Hills as Membership Vice Officer: https://www.yahoo.com/now/daniel-yomtobian-joins-board-directors-175200356.html
Daniel Yomtobian - Explores the Benefits of Innovative Ad Formats: https://www.yahoo.com/now/daniel-yomtobian-explores-benefits-innovative-211500329.html
Contact Info:
Name: Daniel Yomtobian
Email: Send Email
Organization: Advertise.com
Address: 15303 Ventura Blvd Ste 1150 Sherman Oaks, CA 91403
Phone: +1-800-710-7009
Website: https://www.advertise.com
Video URL: https://www.youtube.com/watch?v=J2fvpsHCFg0
Release ID: 89171499
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