Parent of Hamburger Helper, Suddenly! (pasta sides), Eagle Brand^® Sweetened Condensed Milk, Popcorn Indiana and Cretors Breaks Mold of Traditional CPG Companies Through Targeted Acquisitions and Focus on Innovation and Revitalization

Eagle Foods—the consumer packaged goods company behind such brands as Hamburger Helper, Suddenly! (pasta sides), Eagle Brand^® Sweetened Condensed Milk, Popcorn Indiana and Cretors—is marking a major milestone as it celebrates its tenth anniversary.

The company was founded in 2015 by Kelso & Co. acquiring businesses from J.M. Smuckers, including Eagle Brand^® Sweetened Condensed Milk and Evaporated Milk, Magnolia^® Sweetened Condensed Milk, PET^® Milk and Milnot Evaporated Milk. In 2017, Eagle Foods expanded its platform with the addition of Popcorn Indiana and G.H. Cretors popcorn brands, followed by the 2022 acquisition of Hamburger Helper and Suddenly! from General Mills.

“From day one, we set out to grow by focusing on what matters most—brand innovation, consumer relevance, retailer partnerships and our people,” said Bernard Kreilmann, CEO of Eagle Foods. “The success we’ve achieved in ten years is testament to this approach, which will continue to position the company for category leadership and meaningful growth, far into the future.”

With a portfolio that spans some of the most beloved names in the pantry and snack aisles, Eagle Foods has driven strong growth in net sales and EBITDA and delivered growth to center store grocery. This growth is achieved by deploying a combination of core strategic elements, including:

• Highly selective portfolio investments, cherry-picking brands with both legacy and runway, and dedicating the time and attention needed to make them stronger;
• Commitment to innovation, investing in improving and expanding its brands such that they are embraced by an increasing number of households on more occasions; and
• Strengthening customer and consumer relationships via strong partnerships with retailers and communications with consumers.

By making calculated bets while leaning in to evolving consumer preferences, Eagle Foods has propelled legacy brands, such as Hamburger Helper, to new relevance with double-digit sales growth in 2025 alone. It has inspired a new generation of food explorers to create and share with Eagle Brand Sweetened Condensed Milk. And it has also turned beloved snacks like Cretors into one of the fastest-growing brands in its category.

Eagle Foods held tenth anniversary celebrations in El Paso, Waukegan, Chicago and Cleveland, recognizing the individuals that helped fuel the company’s success and underscoring its commitment to its workforce.

About Eagle Foods

Eagle Foods is a diversified food company that enjoys a rich heritage and entrepreneurial spirit. With a “builder” culture, the company excels at growing brands with legacy and runway and dedicating the needed time and attention to make them stronger. Eagle Foods’ portfolio has delivered category leadership for more than 150 years with brands including Hamburger Helper, Suddenly! (pasta sides), Eagle Brand^® Sweetened Condensed Milk, Magnolia^® Sweetened Condensed Milk, Popcorn Indiana and Cretors Popcorn. Its products are marketed and distributed across all U.S. retail channels, including grocery stores, club stores and mass merchandisers, as well as foodservice and export, U.S. military and private label business. For more information, visit EagleFoods.com.

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