In a move set to redefine digital marketing for veterinary and dental practices, GeniusVets has been acquired by ProSites, a national leader in healthcare-focused growth solutions.
733Park, the #1 M&A advisor for fintech, AI, payments, and SaaS companies in the $5M to $100M valuation range, served as exclusive advisor to Harley Orion, CEO and Co-Founder of GeniusVets. From initial strategy through closing, 733Park led all aspects of the transaction — including positioning, buyer outreach, negotiation, and diligence execution.
“This deal was engineered to accelerate the future of veterinary and dental marketing,” said Lane Gordon, CEO of 733Park. “Harley built GeniusVets into a category-defining platform. Our role was to showcase its strategic value, create competitive tension, and guide the business through a complex and highly successful exit.”
GeniusVets + ProSites: Building The Most Advanced Growth Engine
Founded to empower veterinary and dental practices with modern marketing tools, GeniusVets has rapidly emerged as a go-to platform for practices seeking measurable growth. Their fully integrated solution combines:
- High-conversion websites
- Automated engagement workflows
- Advanced local SEO and paid media
- Content systems built by industry experts
- Proprietary data and client behavior insights
GeniusVets’ strength lies in its ability to deliver real marketing ROI, helping practices acquire, educate, and retain clients with precision.
Now, combined with ProSites’ national scale, HIPAA-compliant technology stack, and deep resources, the acquisition supercharges both platforms. The unified offering delivers:
✅ Expanded marketing and engagement tools
✅ Smarter data-driven growth strategies
✅ Increased innovation for veterinary and dental professionals
✅ More comprehensive support and scalable tech infrastructure
“GeniusVets has always been about elevating practices with tools that drive real results,” said Harley Orion, CEO & Co-Founder. “This partnership gives us the resources to go further, faster. ProSites shares our mission, and with 733Park’s guidance, we found the right deal with the right people.”
About GeniusVets
GeniusVets is a premier marketing, client-engagement, and analytics platform built for veterinary and dental practices. By combining expert-built content, advanced SEO, and automation, GeniusVets helps practices attract more clients, increase retention, and grow profitably.
About ProSites
ProSites offers digital marketing and patient engagement solutions—including websites, dental SEO, paid ad solutions, review management, insurance verification, and more—to fill your schedule, reduce administrative work, and boost referrals—all with minimal effort from you, regardless of your dental specialty or career stage.
About 733Park
733Park is a Boston-based M&A advisory firm for growth-stage SaaS, fintech, AI, and digital service companies. Recognized as the #1 M&A advisor for companies valued between $5M and $100M, 733Park is led by Lane Gordon and has advised on billions in closed deal value. The firm is known for helping founders craft category-defining narratives, identify premium buyers, and drive complex transactions to successful outcomes.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20251222562932/en/
733Park closes another standout SaaS exit. Positioning founders in SaaS, fintech, AI, and payments for premium outcomes. No fluff. Just results. 733Park.com
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