About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Milk's Got Game Launches Limited-Time Online Store Benefiting Food Banks Across the Southeast





ATLANTA, GA, October 06, 2025 /24-7PressRelease/ -- The Dairy Alliance is bringing the Milk's Got Game campaign directly to fans and people across the Southeast with its first Online Store, providing a new way to show their school pride while supporting families in need. The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, offers limited-edition Milk's Got Game merchandise, with all net proceeds benefiting food banks across the region.

This season's Milk's Got Game campaign highlights collegiate athletes and their MVPs — their moms — who have supported them from day one with love, encouragement, and real dairy milk. The campaign shows how milk fuels strength, recovery, and everyday performance.

As the campaign celebrates the families and real dairy milk behind athletic success, the Milk's Got Game store gives fans a way to support their teams while giving back to local families through food banks. From family farms to local communities, the net proceeds from each item sold directly support food banks across the Southeast.

The online shop offers t-shirts, hats, sweatshirts, and vests, available through October 20, 2025. Purchases provide nutritious meals for families while reinforcing Milk's Got Game's focus on strength, recovery, and wellness on and off the field.

"Milk's Got Game continues to find new ways to connect families, athletes, and communities," said Farrah Newberry, CEO of The Dairy Alliance. "This online store gives fans an opportunity to rally behind their teams while helping food banks across the Southeast deliver nutritious meals to families who need them most."

From family farms to family tables, Milk's Got Game champions community, nutrition, and showing up for one another. Fans can shop the full collection at shuma.chipply.com/dairyalliance/store.aspx.

Grab your gear, represent your team, and help make a difference in your community today!

For more information about The Dairy Alliance, visit https://thedairyalliance.com, or follow them on Facebook or Instagram @TheDairyAlliance.

About The Dairy Alliance

The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee, and Virginia.

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