About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Tim Carli - Business Development Manager

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New Book Unveils Breakthrough Strategies to Transform Marketing Dollars into Revenue: The ROI Revolution by Andy Alagappan





The ROI Revolution provides data-backed frameworks for achieving measurable and scalable revenue growth.

HOUSTON, TX, October 09, 2025 /24-7PressRelease/ -- In a business world where companies are pouring more money into digital marketing but seeing fewer results, Andy Alagappan, Chief Growth Officer at Epromotionz, announces the release of his new book, The ROI Revolution: Transforming Demand & Leads into Revenue Machines – Data-Backed Strategies to 10X Your Pipeline in 90 Days.

In 2024, global digital ad spending is projected to exceed $1.7 trillion. Yet despite this massive investment, marketers continue to face the same pressing challenge: generating qualified leads that convert into sales. Traditional tactics like cold lead forms, generic email blasts, and chasing vanity metrics are failing to deliver meaningful results.

"Marketers are frustrated. They're spending more but getting less," says Alagappan. "The core problem is that businesses still confuse demand generation with lead generation. They treat them as the same thing when, in reality, success comes from aligning both into a single ROI-driven system."

About the Book

The ROI Revolution provides business leaders, marketers, and sales professionals with modern, data-backed frameworks for achieving measurable and scalable revenue growth. This e-book outlines practical steps to:

• Align marketing and sales teams under one ROI framework.
• Build smarter demand-generation campaigns that create true buyer intent.
• Eliminate wasted ad spend on outdated lead-gen methods.
• Increase qualified leads while lowering customer acquisition costs.
• 10X your pipeline in just 90 days using proven demand-to-revenue strategies.

Packed with real-world insights and actionable tactics, the book is designed for companies ready to move beyond empty metrics and start creating predictable, profitable growth.

Why This Book Matters Now

Businesses today are drowning in data but starving for results. Websites attract thousands of visitors with sub-1% conversion rates. Email lists grow while 80% of subscribers ignore campaigns. Social media posts generate likes, not sales.

The ROI Revolution shows how to escape this cycle by transforming outdated lead-generation tactics into modern revenue machines.

The ROI Revolution is available on Amazon.

About the Author

Andy Alagappan is the Chief Growth Officer at Epromotionz, a digital growth agency helping businesses scale with smarter demand-generation and performance marketing strategies. With decades of hands-on experience in SEO, PPC, and pipeline growth, Andy has helped professional services, SaaS, and industrial brands transform their marketing spend into consistent ROI.

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