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Bringing practical business and technical intelligence to today's structured cabling professionals.

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on:

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

DeepTarget Unveils Strategic Blueprint for Turning Untapped Financial Data into Revenue Growth





New whitepaper provides financial institutions with practical framework to transform accountholder data from a passive collection into a powerful engine for growth and competitive differentiation

HUNTSVILLE, AL, May 06, 2025 /24-7PressRelease/ -- DeepTarget Inc., a pioneer in AI-powered marketing solutions for financial institutions, today released its timely whitepaper, "Data As A Strategic Asset: Transforming Financial Institution Data Into Growth Opportunities." This strategic blueprint provides banks and credit unions with a practical framework to convert their existing customer data from passive repositories into powerful engines for revenue growth, deeper relationships, and measurable competitive advantage.

Financial institutions possess an untapped goldmine of proprietary accountholder data that reveals detailed patterns of financial behavior, life stage changes, and emerging needs. Despite this enormous opportunity sitting within their existing systems, most banks and credit unions continue to treat this data as merely an operational byproduct rather than a strategic asset, placing them at a severe and growing competitive disadvantage in today's digital-first and experience-first landscape.

According to the whitepaper, most financial institutions struggle with three critical barriers to data activation: fragmented data silos across departments, outdated analytics capabilities that fail to reveal actionable insights, and organizational cultures that treat data as an operational afterthought rather than a strategic priority. The whitepaper provides a practical roadmap for overcoming these obstacles through targeted investments in data infrastructure, advanced analytics tools, and AI-powered marketing approaches that can deliver measurable ROI within months rather than years.

"The financial services industry is at a critical inflection point," said Preetha Pulusani, CEO at DeepTarget. "The institutions that thrive in the next decade will not necessarily be those with the most branches, largest marketing budgets, or most innovative products. The defining competitive advantage will be the ability to turn accountholder and transaction data into meaningful insights and personalized experiences that drive measurable growth."

The whitepaper demonstrates how forward-thinking financial institutions are already transforming their existing data assets into powerful engines for growth, dramatically improving campaign response rates, increasing wallet share, and reducing accountholder attrition. As digital competitors and larger banks accelerate their data capabilities, the window for community institutions to capitalize on their data advantage is rapidly narrowing, making immediate action a strategic imperative.

Financial institutions ready to transform their data strategies can download the complete whitepaper here: "Data As A Strategic Asset: Transforming Financial Institution Data Into Growth Opportunities."

About DeepTarget
DeepTarget is flipping the script for financial institutions stuck in generic marketing. We take your core data and supercharge it with AI to deliver laser-focused campaigns that hit the right audience, on the right channel, at the right time. No more spray-and-pray strategies—just personalized, high-impact messages that grow deposits, boost loyalty, and leave your competition scrambling to keep up. And our fully managed service delivers success without heavy lifting. It's bold. It's smart. It's the future of banking marketing, and we're leading the charge. Designed to empower growth of financial institutions, DeepTarget invites forward-thinking credit unions and community banks to unlock their marketing potential at https://www.deeptarget.com and connect with us on LinkedIn.

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