About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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From Spreadsheets to SEO Rankings: Australian Helps Accounting Firms 3–5x Their Enquiries with Google





After a decade working in accounting, Ellie McIntyre is flipping the script. She's helping accounting firms grow their client base — not through cold calls or referrals — but by dominating Google and ChatGPT search rankings.

SHERIDAN, WY, May 07, 2025 /24-7PressRelease/ -- Ellie's marketing agency, Conversion Zoo, started offering done-for-you SEO strategies for accounting firms after getting requests and referrals from ex-colleagues.

She focused on optimizing her clients' Google Maps listings, revamping their websites for conversion, and creating content that attracts the right kinds of clients.

And the early results speak for themselves: clients are seeing 3-5x more inquiries through Google, often within just a few months.

To share the strategies behind her success, Ellie has also launched a podcast called Conversion Zoo, where she interviews other marketers and firm owners about what actually works when it comes to local SEO, digital marketing, AI, Google Maps rankings, and conversion copywriting.

Topics include local SEO, content writing, AI-powered tools, business strategy, entrepreneurship, and how to stand out in an industry where most websites look and sound the same. Most of Ellie's clients don't even having a call booking platform set up.

"I didn't leave accounting because I didn't like it — I left because I fell in love with SEO and marketing," says Ellie. "Helping accounting firms get more clients through Google is the most fun I've had in business."

Ellie understands the unique challenges that accounting firms face — from compliance to trust-building — and country-specific tax information. From this, she has developed a marketing approach that's effective, accurate, and easy to implement.

For accounting firms looking to grow sustainably — and finally get found online — SEO might be the most underrated channel out there.

For more information, contact:
Ellie McIntyre
www.conversionzoo.com/seo-for-accountants

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