About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Strategic Integration of AI-Powered Digital Banking Engagement Helps Extra Credit Union Generate $12.7M in Deposits, Earn 2025 Tekkie Award for Revenue Growth

AI-driven digital engagement strategy drives major deposit growth and award recognition for Michigan-based credit union

HUNTSVILLE, AL, July 10, 2025 /24-7PressRelease/ -- DeepTarget Inc., a pioneer in AI-powered marketing solutions for financial institutions, today announced that Warren, Mich.-based Extra Credit Union has won the 2025 Finopotamus Tekkie Award for Revenue Growth through their successful partnership with DeepTarget. The award recognizes Extra Credit Union's comprehensive marketing strategy that generated over $12.7 million in new deposits for the credit union from March to December 2024, with DeepTarget's AI-powered digital banking engagement playing a key role in the campaign's success. The revenue growth category highlights technologies that contributed to the nominee's revenue growth in 2024.

Extra Credit Union, with $317 million in assets and 19,000 members, faced the challenge of growing deposits amid rising interest rates and fierce competition from traditional and digital-only financial institutions. The credit union needed to optimize their marketing mix to effectively promote their Certificate of Deposit (CD) products while maximizing their marketing resources across multiple channels.

"Like most financial institution in 2024, we were facing a perfect storm – rising rates, fierce competition, and potential limitations with traditional marketing channels," said Ruthann Varosi, Vice President of Marketing at Extra Credit Union. "We knew we needed a comprehensive strategy to leverage every channel available. DeepTarget's platform was a remarkable addition to our marketing mix, allowing us to deliver personalized loan and CD offers precisely when members were most likely to act through digital banking. This AI-powered targeting, used in collaboration with our other marketing and staff efforts, helped us achieve dramatic results: over $12.7 million in new deposits. This wasn't just marketing success, it expanded our lending capacity while providing members with the competitive rates they deserve."

As part of their comprehensive marketing strategy, Extra Credit Union utilized DeepTarget's Digital Experience Platform (DXP), integrated with their Jack Henry/Banno digital banking environment, to execute the CD campaign throughout 2024. This digital engagement component with strategic, targeted messaging across their digital banking platform, combined with staff referrals, social media promotion, and other marketing channels, delivered remarkable results throughout 2024.

The digital banking engagement component achieved a 7.66% click-through rate far above industry averages---nearly 8 times the typical rate for financial services advertising. The comprehensive marketing approach generated 1,092 new CD accounts and over $12.7 million in deposits in the last nine months of 2024, substantially expanding Extra Credit Union's lending capacity.

"Extra Credit Union's Tekkie award win validates what we've believed all along - that even midsized financial institutions can compete and win when they strategically integrate AI-powered tools into their marketing mix," said Preetha Pulusani, CEO of DeepTarget. "Their $12.7 million result demonstrates how personalized, data-driven digital engagement can amplify the impact of a comprehensive marketing strategy. When you combine intelligent targeting with the right message at the right moment, digital banking transforms from a cost center into a powerful revenue engine that enhances overall marketing performance. This is exactly the breakthrough performance we're helping credit unions and community banks achieve nationwide."

Financial institutions ready to transform their digital engagement like Extra Credit Union can learn more about DeepTarget's AI-powered platform at www.deeptarget.com or connect with the team on LinkedIn.

About Extra Credit Union

A small group of educators with $856 in assets founded Extra Credit Union in 1954. Through a commitment to education, community and service, Extra Credit Union grew and today has more than 19,000 members and $322 million in assets. Extra Credit Union is known for its heart to serve by offering help, guidance, counsel, and programs for the entire community. As the only credit union in Southeast Michigan to offer a certified K-12 financial curriculum, we provide hands-on learning, financial fundamentals, and customized services to help students make good financial decisions now for a brighter financial future. Learn more about the credit union at https://www.extracreditunion.org/.

About DeepTarget

DeepTarget is flipping the script for financial institutions stuck in generic marketing. We take your core data and supercharge it with AI to deliver laser-focused campaigns that hit the right audience, on the right channel, at the right time. No more spray-and-pray strategies—just personalized, high-impact messages that grow deposits, boost loyalty, and leave your competition scrambling to keep up. And our fully managed service delivers success without heavy lifting. It's bold. It's smart. It's the future of banking marketing, and we're leading the charge. Designed to empower growth of financial institutions, DeepTarget invites forward-thinking credit unions and community banks to unlock their marketing potential at www.deeptarget.com and connect with us on LinkedIn.

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