About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Everflow Launches Traffic Health: Threat Monitoring To Keep Affiliate Revenue Flowing





Latest platform innovation expands traffic loss prevention for performance marketers.

MOUNTAIN VIEW, CA, July 15, 2025 /24-7PressRelease/ -- Everflow, recently named by mThink as the #1 partner marketing platform for 2025, today announced a major platform advancement with the debut of Traffic Health, the first of its kind domain health and IP blacklists monitoring tool enabling businesses to protect against common security threats that negatively impact affiliate marketing performance.

Backed by Google Threat Intelligence, Traffic Health actively detects domain security issues to ensure website traffic stays safe, visible, and optimized. The robust suite of Traffic Health tools includes ad-blocker list detection, SSL monitoring, and real-time alerts, all accessible through an intuitive dashboard within the Everflow platform, providing a centralized view of domain health alongside regular affiliate traffic data.

"Traffic Health is about protecting what matters most, your revenue and your reputation," said Sam Darawish, CEO and Co-Founder of Everflow. "By combining real-time domain monitoring with Google-scale threat intelligence, we're putting domain health in the customer's hands with the tools they need to spot issues early, act fast, and keep their traffic running without disruption."

The introduction of Traffic Health marks an important step forward in preserving the integrity of tracking, conversion rates, and revenue streams within the Everflow platform. Thoughtfully designed to give businesses direct control over domain health, the intelligent threat monitoring tool represents more than a year of customer research exploring the top pain points around lost traffic, revenue, and partner trust.

In one case, an Everflow customer unknowingly lost 10 days of mobile traffic due to a blocked domain by Verizon USA, an incident Traffic Health would have flagged instantly. In yet another, an advertiser spent days investigating ad blocker-related issues that Traffic Health's EasyList integration could have identified in real time. One top-performing affiliate even paused campaigns for several months after a customer IP was blacklisted, something Traffic Health would have surfaced immediately to preserve momentum and trust.

"This centralized solution provides a single place to manage all your domains, SSL certificates, and IPs," explained Arshi Bhasin, Product Manager at Everflow. "You can see everything at a glance, track domain uptime, and share important information with your team and partners, helping prevent issues before they happen."

Traffic Health reflects Everflow's commitment to digital innovation in an increasingly sophisticated threat landscape. With preventative monitoring and proactive alerts, the new tool empowers brands to stay ahead of blacklisting, conversion loss, and partner disruptions, protecting performance and revenue at every level.

Traffic Health joins an expanding lineup of high-value enhancements focused on transparency, automation, and loss prevention, including Everflow Pay and Flowchart Visualization, all inspired by the growing needs of businesses to streamline, simplify, and safeguard affiliate marketing performance.

About Everflow
Find revenue that scales using Everflow's Partner Marketing Platform. Amplify performance partnerships and marketing, discover new affiliates for growth, and identify your highest ROI traffic sources. Join 1,100+ brands at the forefront of growth, including JG Wentworth, Moen, and Golden Hippo. Learn more at everflow.io.

Media contact:
Krista Kellogg, PR & Community Specialist
Everflow - Partner Marketing Platform
krista@everflow.io



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