About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Retargeting, Reinvented: Drip Campaigns Arrive in Digital Banking to Drive Timely, Personalized Engagement

DeepTarget introduces Retargeted Engagement with Drip Campaigns—bringing email-style automation and sequencing to digital ads inside online and mobile banking

HUNTSVILLE, AL, August 11, 2025 /24-7PressRelease/ -- DeepTarget Inc. a leader in AI-powered digital marketing for financial institutions, today announced its Summer 2025 Release, headlined by the launch of a breakthrough feature: Drip Campaigns for digital banking ads. Well-known in email marketing, drip campaigns have now been reimagined and brought to life within DeepTarget's Digital Experience Platform (DXP), empowering financial institutions to drive smarter, sequential messaging across digital banking channels.

"Drip campaigns are exciting because they automatically deliver the right message to the right customer at just the right time," said Jenna Stone, Director of Business Intelligence, IncredibleBank. "The ability to create a sequenced ad journey for digital banking that runs in the background keeps our audience engaged and supports sales—even when our team is off the clock. I can't wait to start using them."

Unlike traditional email drips, DeepTarget's Drip Campaigns operate directly within online and mobile banking—where members are already active. There's no need to manage email lists, monitor deliverability, or chase open rates. Instead, messages are automatically delivered based on accountholder behavior—whether it's a click, a view, or the passage of time—making follow-ups timely, relevant, and visible.

These sequential, behavior-driven ads unfold like a story—reinforcing offers, educating users, and evolving with their actions and behaviors. The result is more personalized engagement and increased conversion opportunities, all within the trusted environment of digital banking.

"Digital banking ads are no longer one-and-done," said Preetha Pulusani, CEO of DeepTarget. "With Drip Campaigns, financial institutions can run intelligent, automated sequences that respond to user behavior and timing—right inside the banking experience. It's a familiar concept for email, but it's a first for digital banking banners. And it's going to change the game."

Drip Campaigns are designed for flexibility, allowing marketers to:

• Deliver ads based on user actions, delays, or specific dates
• Assign a destination URL
• Visualize and manage sequences with intuitive tools

For community financial institutions, where every marketing dollar counts, the ability to set up a campaign once and let it automatically adjust messaging over time is a powerful multiplier.
The new release also features multiple usability enhancements and performance optimizations across DeepTarget's DXP, including a streamlined workflow for building rules-based campaigns, enhanced reporting insights, and easier creation of ad sequences.

DeepTarget's DXP already delivers click-through rates that are 8x or more than industry benchmarks. With Drip Campaigns, community banks and credit unions now have a new lever to sustain attention and drive conversion inside the digital banking journey —all without additional operational lift.

The Summer 2025 Release is available now to all DeepTarget DXP clients.

Financial institutions interested in transforming their digital engagement strategy can learn more at www.deeptarget.com, connect with the DeepTarget team on LinkedIn or request a custom product demonstration.

About DeepTarget
DeepTarget is flipping the script for financial institutions stuck in generic marketing. We take your core data and supercharge it with AI to deliver laser-focused campaigns that hit the right audience, on the right channel, at the right time. No more spray-and-pray strategies—just personalized, high-impact messages that grow deposits, boost loyalty, and leave your competition scrambling to keep up. And our fully managed service delivers success without heavy lifting. It's bold. It's smart. It's the future of banking marketing, and we're leading the charge. Designed to empower growth of financial institutions, DeepTarget invites forward-thinking credit unions and community banks to unlock their marketing potential at www.deeptarget.com and connect with us on LinkedIn.

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