About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Most Businesses Lose 98% of Website Visitors — Capturify.io Has Become the Go-To Tool to Turn That Lost Traffic Into Customers

Capturify.io is leading the charge in identity resolution for small businesses, helping companies identify and retarget high-intent leads from anonymous website visitors in real-time.

AUSTIN, TX, August 20, 2025 /24-7PressRelease/ -- For most businesses, as many as 98% of website visitors leave without opting-in, inquiring about a service, making a purchase, or filling out a contact form. For many years now, technology known as identity resolution has been helping large enterprises identify these anonymous website visitors, using it to their advantage to achieve robust sales goals.

Now, an emerging platform is making this same technology available for small businesses with lower budgets. Turning their existing traffic into sales-ready leads without changing a single thing on their website, and helping them to achieve more sales from previously lost website visitors.

Capturify.io, a real-time identity resolution platform, is gaining traction among small and midsize business owners, franchises, and marketing agencies for its ability to identify anonymous website visitors, enrich that data with behavioral insights, and deliver high-intent leads businesses can follow up with immediately.

Unlike traditional lead capture tools, Capturify works in the background. No popups, no forms, and no extra marketing budget required.

"Most small business owners assume their analytics tools are showing them everything they need to know," says one agency partner. "But Capturify reveals the people behind the traffic. Making it a game-changing identity resolution tool for small business lead generation and retargeting."

Making Lead Capture Smarter, Faster, and Easier for Small Businesses

Historically reserved for enterprise sales teams, website visitor identification has become more accessible thanks to platforms like Capturify. Businesses using the platform can see who visited their website, what pages they viewed, how long they stayed, what actions they took — and of course, what their contact information entails — all without coding or configuration.

Capturify's lightweight tracking script installs in minutes, immediately unlocking visitor data enriched with contact details like name, email, location, and in many cases, company information. This allows small teams to follow up directly, push leads into automated email, SMS, or CRM flows, or integrate with ad platforms like Meta and Google for enhanced audience targeting with zero friction.

"It's proven to be one of the easiest ways to obtain qualified leads at the lowest acquisition cost," says a franchise marketer who recently adopted the tool. "We were able to reach out to people who were interested in our services and convert them without running another campaign and spending more ad dollars."

Growing Popularity Among Agencies, Franchises, and Local Service Businesses

Capturify.io is gaining adoption across digital marketing agencies, multi-location franchises, local home service businesses, and professional service businesses looking to unlock more value from their existing web traffic without increasing ad dollars.

Marketing agencies are using Capturify as a white-labeled lead intelligence solution, reselling it to clients and bundling it into higher-tier packages, and giving them a measurable edge in performance and retention.

"One of our clients captured 43 qualified leads in their first week using Capturify — all from website visitors they didn't know they were losing," said one agency founder.

Franchises and local service businesses are deploying Capturify across multiple locations to monitor traffic quality, retarget missed leads, and turn interest into booked appointments or sales — all while keeping overhead low.

Capturify.io is a real-time identity resolution and lead intelligence platform that helps small businesses capture more leads from their website traffic. By uncovering who is visiting a site and what they're doing, Capturify empowers companies to follow up with the right people — at the right time — without needing to increase their ad spend or change their existing tech stack. Learn more by visiting www.capturify.io.

---
Press release service and press release distribution provided by https://www.24-7pressrelease.com
Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.