About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Happy Lemon USA Reaches 200,000 Loyalty Members in Just 2 Years with Preferred Patron's Enterprise-Scale Loyalty Platform





The program's rapid growth has driven millions in revenue, 230,000+ redemptions, and 65,000+ gift cards issued, showcasing the scale and profitability of Preferred Patron's enterprise loyalty platform.

NORTHFIELD, NJ, September 30, 2025 /24-7PressRelease/ -- Happy Lemon USA, a leading bubble tea franchise with 135 stores nationwide, has achieved a major milestone with its loyalty program, powered by Preferred Patron Loyalty, has surpassed 200,000 enrolled members in just two years. The program has generated millions in program-related revenue, processed more than 230,000 redemptions, and issued 65,000+ physical and virtual gift cards. Read the full case study.

By leveraging Preferred Patron's enterprise loyalty platform, Happy Lemon has cultivated a highly engaged customer base, with loyalty members visiting regularly and driving meaningful incremental revenue.

Campaigns such as Double Point Tuesdays, Lunar New Year Giveaways, product launch promotions like Strawberry Matcha Teappuccino, and holiday offers like Free Drink on July 4th have driven strong engagement across all markets.

"Preferred Patron provided control at every level, corporate, regional, and store. Happy lemon franchisees felt empowered, regional managers gained insights, and corporate had full visibility," said Brett Perlman, Managing Partner at Preferred Patron Loyalty.

Preferred Patron's platform provides multi-level marketing control, enabling campaigns at the corporate, regional, and franchisee levels while maintaining brand consistency. The system integrates seamlessly with Happy Lemon's mobile app and online ordering through an extensive REST API, supports virtual gift card delivery, and operates on a robust data center infrastructure, secured through Cloudflare's global edge network, providing DNS, DDoS mitigation, TLS encryption, application security, SSL termination, and load balancing to ensure speed, scalability, and protection across both web and API services.

With an observed gain in program related revenue, Preferred Patron has demonstrated the profitability and scalability enterprises require from a modern loyalty solution.

Why Preferred Patron?
• Scalable to hundreds of thousands of members across 100+ stores.
• Granular marketing controls for franchise, region, and ownership group levels.
• White-label branding to ensure the loyalty program feels like Happy Lemon, not a third-party app.
• Enterprise infrastructure with Cloudflare load balancing for zero downtime.
• Industry-leading support, onboarding, and franchisee training.

About Happy Lemon USA
Happy Lemon USA is a fast-growing bubble tea franchise with 135 stores nationwide, delivering fresh, innovative drinks to customers across the country.

About Preferred Patron Loyalty
Preferred Patron Loyalty is a leading provider of enterprise loyalty marketing solutions, trusted by businesses across industries to power scalable, white-label loyalty programs. With advanced campaign management, data-driven analytics, mobile integration, and virtual gift card support, Preferred Patron enables brands to engage customers, increase revenue, and deliver measurable ROI.

For additional information, visit www.preferredpatron.com

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