About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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California Company Launches Buy-Four-Get-Four Promotion for Bamboo Underwear Line

California Company Launches Buy-Four-Get-Four Promotion for Bamboo Underwear Line
"Men today want underwear that supports both their active lifestyle and their health concerns," said Tony Le of Assence. "Our bamboo fabric with separated pouch technology addresses both, naturally."
California-based Assence launches bamboo men's underwear with separated pouch technology. OEKO-certified, polyester-free boxer briefs for health-conscious men. Buy 4 get 4 free promotion. Antibacterial & moisture-wicking fabric. Available in U.S., Canada & Australia at tryassence.com. Sustainable performance underwear for active lifestyles.

CALIFORNIA - Assence, a seven-month-old underwear company, has launched an expanded product line featuring bamboo men's underwear with separated pouch technology, offering customers four free pairs with every four-pair purchase.

The California-based startup, operating under the "tryassence" brand, recently introduced its updated design using OEKO-certified bamboo material while maintaining its polyester-free commitment. The company's new separated pouch technology aims to address health concerns among men aged 20 to 45 who worry about synthetic materials affecting testosterone levels and reproductive health.

"We originally started with a basic bundle people loved and moved to a new design," said Tony Le, the company's contact representative. The updated product maintains the same sustainable bamboo fabric while incorporating enhanced separation technology designed for increased comfort and health benefits.

The timing coincides with growing consumer interest in bamboo underwear alternatives to synthetic materials. Recent industry analysis shows eco-friendly materials like organic cotton and bamboo fibers are growing by 20 percent annually in the men's underwear market, which was valued at $16.5 billion in 2024.

Assence targets health-conscious men interested in workout and fitness activities across the United States, Canada and Australia. The company's marketing emphasizes concerns about polyester potentially reducing testosterone levels, addressing what it calls "customer concerns" about legitimacy and brand improvement.

The bamboo material offers natural antibacterial properties and moisture-wicking capabilities, according to textile industry research. These characteristics appeal to active men seeking alternatives to synthetic polyester fabrics, which can trap heat and moisture.

The company operates through its website tryassence.com and aims to expand into men's performance clothing and polyester-free basics within the next few years. The current promotion reflects Assence's effort to establish market presence in the competitive men's underwear segment, where boxer briefs account for 40 percent of global market share.

Contact information for Assence is available through tony@assence.co.

Media Contact
Company Name: Assence
Contact Person: Tony Le
Email: Send Email
Country: United States
Website: https://tryassence.com/

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