About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

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MyRegistry.com Launches Boldly Humorous Holiday Campaign: “It’s NOT the Thought That Counts”

New video series pokes fun at the awkwardness of receiving undesirable gifts. In reality, it is not the thought that counts, but it is the GREAT GIFT that counts.

For generations, people have smiled graciously while unwrapping gifts that didn’t quite hit the mark, all in the spirit of good manners. This holiday season, MyRegistry.com, the world’s leading universal Registry and Gift List platform, is out to change that with its boldly funny new campaign: “It’s NOT the Thought That Counts.”

Starting October 15, 2025, rolling out daily across social media and digital platforms, the video series uses humor to highlight the universal awkwardness of gifting misfires, and the simple solution that saves everyone time, money, and stress: Create a Gift List.

“We’re not trying to end surprises, just the underwhelming ones,” said Nancy Lee, President of MyRegistry.com. “Gift Lists aren’t selfish; they’re thoughtful. They make it easy for friends and family to give something meaningful and avoid waste in the process.”

Humor Meets Holiday Sanity

Each short, laugh-out-loud video dramatizes real-life gifting gone wrong: a bald man getting a hair dryer or an Eskimo receiving an ice maker. The clips poke fun at how far gift-giving has strayed from its purpose, and remind viewers how simple it is to fix.

A Smarter Take on a Timeless Tradition

Registries have long made weddings and baby showers more thoughtful by helping people give what’s actually needed. MyRegistry.com is extending that same clarity and joy to every occasion, from birthdays to holidays and beyond.

By reframing Gift Lists as an act of consideration rather than expectation, the campaign positions MyRegistry.com as the modern, thoughtful alternative to wasteful, impersonal gifting.

“We’re here to make gift-giving joyful again, for the giver, the receiver, and the planet,” added Lee. “When people create and share Gift Lists, everyone wins.”

The Gifting Problem, by the Numbers

  • $148 billion in holiday merchandise was expected to be returned in 2024, roughly 16.9% of all retail sales. (National Retail Federation, 2024)
  • 20.4% of holiday purchases are returned each year. (Forbes, December 2024)
  • Returned or unwanted gifts contribute over 5 billion pounds of landfill waste annually. (Optoro, 2023 Sustainability Report)
  • 53% of Americans receive at least one unwanted gift during the holidays, representing more than $10 billion in wasted spending. (Finder.com, 2024)

About MyRegistry.com

As a leading technology innovator in the $400 billion gifting industry, MyRegistry.com redefines the art of giving. The platform's unparalleled flexibility enables users to effortlessly combine items from any store worldwide into one comprehensive registry. MyRegistry.com's advanced sync capability allows seamless integration of existing store registries, keeping gifts organized while preserving retailer-specific benefits and perks. Whether for weddings, baby showers, or any special occasion, MyRegistry.com makes gift-giving simple and personal, ensuring each moment is cherished.

Learn more at www.MyRegistry.com or follow along on Instagram @myregistry.

Media Contact
Company Name: MyRegistry.com
Contact Person: Zucker VP of Marketing
Email: Send Email
Phone: (201) 363-0045
City: FORT LEE
State: N.J.
Country: United States
Website: www.MyRegistry.com

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