About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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New Findings Reveal How Positive Google Reviews Are Strengthening Developer Credibility and Driving Business Revenue Growth

New Findings Reveal How Positive Google Reviews Are Strengthening Developer Credibility and Driving Business Revenue Growth
As the digital marketplace grows increasingly competitive, new insights reveal that businesses and tech developers who prioritize their online reputation—especially through Google Reviews—are seeing tangible growth in credibility, conversions, and revenue.

As the digital marketplace grows increasingly competitive, new insights reveal that businesses and tech developers who prioritize their online reputation—especially through Google Reviews—are seeing tangible growth in credibility, conversions, and revenue.

According to recent consumer behavior reports, 93% of customers read online reviews before making a purchase, and 84% trust them as much as personal recommendations. These numbers highlight a shifting reality: in 2025, reputation is not just a reflection of a brand’s image—it’s a measurable business asset.

A recent feature on McCannDublin.com, titled How Positive Google Reviews Can Drive Better Business Performance, explores how consistent feedback and authentic engagement directly impact customer trust and buying intent. The article emphasizes that even a one-star increase on Google Reviews can boost revenue by up to 9%, underscoring the financial value of maintaining a positive digital footprint.

Meanwhile, Metacognitive.me published an in-depth perspective titled Why Tech Developers Should Take Their Online Reputation Seriously, shedding light on how credibility affects software developers, startups, and tech professionals. The piece points out that reputation now extends beyond code quality—it’s about perception, responsiveness, and reliability within online communities.

Together, both analyses highlight a powerful truth: digital reputation is the new currency of business growth. Whether a company provides enterprise solutions or builds apps, Google Reviews serve as a form of social proof that can make—or break—a brand’s potential.

“Consumers today don’t just buy products; they buy trust,” said one industry expert. “For developers and businesses alike, online reviews are the modern handshake that builds lasting credibility.”

With search engines increasingly factoring review sentiment into visibility, maintaining a strong online reputation has become an operational priority rather than a marketing afterthought. Companies that actively manage and respond to feedback not only outperform competitors but also cultivate loyal customers who advocate for their brand online.

As both McCannDublin.com and Metacognitive.me conclude, the message is clear: investing in reputation management is no longer optional—it’s the foundation of sustainable success in the digital economy.

Media Contact
Company Name: Mc Cann Dublin
Email: Send Email
Country: United States
Website: https://mccanndublin.com/

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