About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Giles Bailey’s AI-Powered SMMDealFinder Is Transforming the Social Media Marketing Landscape

The world of digital marketing is evolving faster than ever, and at the forefront of this transformation is 21-year-old Giles Bailey. A university dropout turned AI marketing strategist, Giles Bailey has gone from chasing business ideas in his dorm room to helping agencies land high-ticket clients with cutting-edge AI solutions. As the Head Consultant at SMM Dealfinder, he’s proving that the traditional route to success isn’t the only path and in many cases, breaking the rules is the fastest way forward.

Leaving the Classroom, Entering the Real World

Like many young entrepreneurs, Giles wasn’t the type to sit still. Born and raised in Winchester, UK, he was always drawn to business, experimenting with everything from starting clothing brands to running Amazon FBA stores. While his peers focused on lectures and exams, Giles was busy learning sales, testing marketing strategies, and figuring out how to turn ideas into income.

His first step toward a conventional career took him to the University of Bristol, where he studied Economics and Management. But the longer he sat in class, the more disconnected he felt. “I realized I was learning more from real-world experience than from textbooks,” Giles recalls. “I was paying to be in a classroom when I could be out there actually doing business.”

So, after just one year, he made the bold decision to drop out and bet on himself. It was a move that most would consider risky, but for Giles, it was a necessary step toward creating something real.

The AI Marketing Breakthrough

Giles’s breakthrough moment came when he crossed paths with marketing expert Rene Lacad. What started as mentorship quickly turned into an opportunity for Giles to apply his skills in AI-driven marketing. Under Rene’s guidance, he became deeply involved in SMM Dealfinder, a software platform that leverages artificial intelligence to help social media marketing agencies (SMMAs) find high-quality leads.

At its core, SMM Dealfinder isn’t just another lead generation tool, it's a game-changer. Instead of wasting hours cold-emailing businesses that might not even need marketing services, agencies can now use AI to identify businesses actively looking for help. The software scans the internet in real-time, analyzing factors like social media engagement, ad activity, and revenue potential to pinpoint the best leads.

“When I first saw what this software could do, I knew it had the potential to change the way agencies operated,” Giles says. “Most people think AI is here to replace jobs, but in reality, it’s a tool that helps marketers work smarter and faster.”

How AI Is Reshaping Social Media Marketing

Giles is a firm believer that AI is not just a trend it’s the future of marketing. With competition fiercer than ever, agencies need to move beyond outdated, time-consuming client acquisition strategies. AI eliminates the guesswork, allowing marketers to focus on what they do best: crafting compelling campaigns and closing deals.

One of the biggest advantages of AI-powered lead generation is its ability to filter out bad leads and highlight the ones that actually matter. “Instead of sending 100 messages to random emails and hoping for one reply, agencies can now target businesses that already need their services,” Giles explains.

Another key benefit is automation, which allows agencies to scale without burning out. SMM Dealfinder helps businesses track potential clients, analyze their revenue, and even display which services they’re needing. Recently, SMM Dealfinder launched a new ‘Enterprise’ package that takes things even further. This upgrade gives agencies access to personal contact details of top decision-makers including direct phone numbers and emails. It also enables users to connect multiple email accounts and launch mass outreach campaigns directly from within the platform, making large-scale lead generation faster and more efficient than ever.

But for Giles, the real magic happens when AI and human creativity work together. “AI can crunch data and identify trends, but it can’t replace human connection,” he says. “The best marketers use AI to optimize their strategy while focusing on relationship-building and getting results.”

Breaking the Mold and Inspiring Others

What makes Giles’s story different from the typical tech entrepreneur narrative is its relatability. He didn’t start with millions in funding, Silicon Valley connections, or a computer science degree. Instead, he built his career on real-world hustle, mentorship, and a willingness to take risks.

His journey wasn’t always smooth. Like any entrepreneur, Giles faced challenges, from botched consulting calls to moments of self-doubt. But instead of giving up, he kept refining his approach, learning from every mistake, and pushing forward.

“The biggest lesson I’ve learned is that success isn’t about being the smartest person in the room, it's about being willing to go all in, taking relentless action, and doing it over and over again,” he says.

Today, Giles is more than just a consultant. He’s an advocate for young entrepreneurs who feel trapped by the traditional career path. Whether through speaking engagements, online content, or mentorship, he’s committed to showing others that there’s more than one way to build a successful career.

What’s Next for Giles Bailey?

As AI continues to evolve, so do the opportunities in digital marketing. Giles is focused on expanding SMM Dealfinder’s capabilities, helping agencies grow, and pushing the boundaries of what AI can do in the marketing world.

But beyond business, his mission is clear: to inspire others to take control of their own futures. “You don’t need permission to start,” Giles says. “The best way to learn is by doing. If you have an idea, take action. The rest will follow.”

For those looking to take their marketing game to the next level, SMM Dealfinder is leading the charge. And with Giles Bailey at the helm, the future of AI-powered marketing looks brighter than ever.

Giles Bailey is showing that success doesn’t require a degree, just drive, curiosity, and the willingness to do things differently. As he continues helping agencies grow with AI and inspiring others to bet on themselves, his journey is just getting started.

For more insights, behind-the-scenes moments, and practical tips on AI-powered marketing, connect with Giles on Instagram, LinkedIn, and Facebook.

If you're ready to rethink what’s possible in marketing, he’s someone you’ll want to follow.

Media Contact
Company Name: SMMDealFinder
Contact Person: Giles Bailey
Email: Send Email
City: London
Country: United Kingdom
Website: https://www.smmdealfinder.com

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