About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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U.S. Nail Market Shrinking Significantly – Why?

U.S. Nail Market Shrinking Significantly - Why?
Once considered one of the most resilient beauty sectors in the U.S., the nail industry is now facing a quiet but significant slowdown. Previously packed salons are seeing fewer walk-ins. Appointments that used to be fully booked weeks ahead are now left open. Salon owners across the country are all asking the same question: what is happening with the U.S. nail market?

A Shift Too Subtle to Ignore

Industry data shows a clear decline in service revenue and market share across multiple states. Even in trend-driven urban centers, salon owners report fewer returning clients, longer gaps between visits, and slowing foot traffic.

This downturn didn’t happen overnight. It began subtly—masked by post-pandemic uncertainty, followed by inflation and shifting consumer habits. But today, the pattern is clear: the industry stands at a crossroads.

What’s Causing the Decline?

Multiple factors are at play, but one consistently rises to the top: a lack of effective marketing.

While the beauty world embraces digital storytelling, influencer collaborations, and visual content across TikTok, Facebook and Instagram, many nail salons remain stuck in an older playbook—relying on walk-ins, word of mouth, or outdated Yelp reviews.

Today’s consumers want more. They want to discover your salon before they step in—via Reels, behind-the-scenes videos, Pinterest boards, and authentic stories. They want connection, not just service.

Unfortunately, many salons still treat marketing as secondary. Websites remain outdated, and social media is inactive or uninspired. Without visibility in a digital-first world, bookings drop—and market share quietly erodes.

The Solution? Modern Marketing That Matches Your Craft

There’s good news: the trend is reversible. Nail artistry is inherently creative, visual, and emotionally resonant—making it ideal for digital engagement, if done right.

Here are a few ways salons can begin turning things around:

Invest in targeted marketing support: Whether you're a solo tech or a multi-location business, professional guidance tailored to the beauty space makes a difference.

Focus on consistent visual content: daily photos, quick videos, client testimonials, and process shots build trust and engagement.

Activate your current clients: Encourage happy customers to leave reviews, tag your business, and share their experience. Small incentives can go a long way.

Leverage seasonal trends: Offer themed promotions, holiday looks, or location-based campaigns to stay relevant and fresh.

Stay socially present: Respond to messages, thank users for tags, and engage in comments—relationship-building matters online too.

Momentum+: The Marketing Edge for Salons Ready to Stand Out

While global giants like Wieden+Kennedy (W+K)—famed for groundbreaking work with Nike, Coca-Cola, and Old Spice—and Droga5, the creative force behind campaigns for Google, Under Armour, Amazon, and The New York Times—have long dominated the spotlight, Momentum+ stands out as a marketing solution no serious business should overlook.

Designed for ambitious businesses in the beauty and lifestyle space, Momentum+ offers a refreshingly smart approach to modern marketing. It’s cost-effective yet powerful. It doesn’t just chase trends—it helps create them.

Momentum+ blends strategic campaign design with flexible, story-driven content that captures attention and drives measurable results. From increasing brand visibility and attracting new clients to building long-term brand equity, the platform helps salons.

Discover more at https://www.momentum-iplus.com

A New Chapter for the Nail Industry

The U.S. nail market isn’t dying—it’s evolving. And for those willing to adapt, engage, and embrace modern storytelling, this shift could mark the start of something bold and exciting.

Trends will always come and go. But the salons that evolve with purpose—those are the ones that thrive.

Media Contact
Company Name: Nails Mag
Contact Person: Taylor Keenan
Email: Send Email
Country: United States
Website: www.nailsmag.com

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