About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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MartyRider Redefines Fashion for Bikers with Authenticity, Craftsmanship, and Freedom of Choice

From a Solo Ride Across Route 66 to a Global Lifestyle Brand, MartyRider has emerged as the preferred choice for today’s bold bikers.

In the world of motorcycle culture, where grit meets freedom and fashion meets function, one brand has emerged as a symbol of authentic riding lifestyle: MartyRider. Launched in early 2025 by seasoned motorcycle enthusiast and former apparel executive James Allaband, MartyRider is not just a brand; it’s a movement for those who live life on the open road and wear their identity with pride.

Inspired by a soul-searching solo journey across Route 66, Allaband envisioned a line of gear that mirrored the true essence of riding: bold, functional, stylish, and deeply personal. The result is MartyRider: a destination for premium Harley Davidson apparel, footwear, accessories, and lifestyle products, crafted for motorcycle lovers who value both tradition and modern performance.

“Your gear should reflect who you are. For riders, that means capturing both boldness and craftsmanship in everything you wear,” says James Allaband, Founder & CEO of MartyRider.

The Ride That Started It All

The MartyRider story began not in a boardroom, but on the highway. In January 2025, amid the winter freeze of Chicago, James embarked on a solo cross-country ride to clear his mind and follow a lifelong dream. Somewhere in Arizona, with the desert sunset melting into the horizon, he realized something was missing: gear that actually felt like riding.

The existing options felt mass-produced, inauthentic, and ill-fitting for the demands of long-distance journeys. “Too corporate, too plastic, or just plain uncomfortable,” James recalls. By the time he arrived in Abilene two weeks later, the vision for MartyRider was fully formed, complete with three notebooks of sketches and a list of industry contacts ready to bring it to life.

More Than Apparel: A Riding Lifestyle

Today, MartyRider.com offers a curated collection of over 1,100 products that honor the Harley Davidson spirit across four distinct categories:

  • Harley Davidson Apparel: Tank Tops, Polo Shirts, Hawaiian Shirts, Baseball Jerseys, Leather Vests, Bomber Jackets, Dresses
  • Harley Davidson Footwear: Shoes, Crocs, Flip-Flops
  • Harley Davidson Accessories: Tumblers, Leather Bags, Caps
  • Harley Davidson Home & Lifestyle: Bedding Sets, Rugs, Beach Towels


In the words of James Allaband, “Whether you’re cruising the Pacific Coast Highway or navigating urban streets, MartyRider ensures your look matches your mindset.”

Built on Values That Matter

What truly sets MartyRider apart is its unwavering commitment to five core values:

  • Authenticity: Every design pays homage to real riding culture, not corporate gimmicks.
  • Quality: From full-grain leather to performance-grade fabric, every product is crafted with the highest standards.
  • Community: MartyRider builds connections among riders through real storytelling and shared passions.
  • Innovation: By blending tradition with modern design, the brand remains relevant and forward-looking.
  • Freedom: Each product embodies the spirit of personal liberty that defines motorcycling.


A Team Fueled by Passion

At the heart of MartyRider is a passionate team led by James Allaband, supported by:

  • Sarah Chen, Design Wizard, who brings a rare fusion of artistic creativity and technical apparel knowledge.
  • Michael Rodriguez, Community Connector, who ensures the brand remains deeply rooted in real motorcycle culture.


From Chicago Sales Floors to a Global Vision

James Allaband’s journey is as authentic as the brand he leads. After starting his career selling Harleys in Chicago, he climbed the ranks in the outdoor gear industry for 24 years, most recently as a senior marketing director. His experience spans material science, product development, branding, and relationship-building with global manufacturers.

In 2018, he completed executive education at Northwestern’s Kellogg School of Management to pivot from corporate leadership to purpose-driven entrepreneurship. That journey, fueled by frustration, experience, and freedom, culminated in the launch of MartyRider from its headquarters in Abilene, Texas.

The MartyRider Difference

Every product is more than just stylish; it’s built to last. The brand emphasizes durability-focused design, strict quality checks, and environmental responsibility, including:

  • Reusable packaging like waxed canvas bags that double as tool kits
  • Sustainable practices that upcycle leather scraps into accessories
  • Factory inspections to ensure ethical labor and manufacturing


From Portland to Oakland and select workshops in Asia, MartyRider’s production network is as diverse and committed as the riders it serves.

Join the Ride

In less than a year, MartyRider has already made waves among Harley Davidson loyalists and style-conscious riders alike. With a growing online presence and a community-first approach, the brand continues to draw attention from across the U.S. and abroad.

For any inquiry, email support@martyrider.com.

Address: 2626 S 28th St, Abilene, TX 79605, United States.

To discover exclusive Harley Davidson fashion and lifestyle products that are as bold as the ride, visit https://martyrider.com/ or follow the brand on social media:


Disclaimer: All third-party product, company names and logos are trademarks™ or registered® trademarks and remain the property of their respective owners. Any such usage is not meant to imply endorsement, sponsorship or affiliation with said parties.

Media Contact
Company Name: MartyRider
Contact Person: James Allaband, Founder & Chief Executive Officer
Email: Send Email
City: Abilene
State: TX
Country: United States
Website: martyrider.com

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