About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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How a ENoptimize SEO Strategy Helped a Metal Fabricator Beat Tariff Losses

How a ENoptimize SEO Strategy Helped a Metal Fabricator Beat Tariff Losses
Ontario-based metal fabrication company

When shifting international trade policies and new tariffs put heavy strain on Canadian manufacturers, one Ontario-based metal fabrication company lost a significant portion of its business. Rising costs and reduced cross-border orders left them searching for new ways to reach clients, without competing solely on price.

That’s when ENoptimize Digital Marketing stepped in with a targeted SEO and local digital marketing plan designed to attract high-value customers in Ontario. The strategy redirected the company’s efforts away from broad, low-margin bidding and toward generating a steady flow of qualified inbound leads from their core audience, including direct clients, architects, designers, and trade professionals.

ENoptimize executed a targeted campaign that combined high-intent keyword optimization (focused on both industry terms and specific product categories), Google Business Profile enhancements with service area targeting, and dedicated landing pages for each core product, such as architectural panels, railings, staircases, structural components, and custom metal features. These were supported by location-specific service pages for priority regions, authoritative backlink acquisition from trade associations and industry publications, and a full restructuring of on-page SEO for the company’s main product pages. Detailed project case studies and geo-targeted ad campaigns further boosted visibility among their target audience.

Within six months, the company’s search rankings rose for over 50 competitive industry keywords, leading to a 40% increase in domestic inquiries that could be fulfilled without prohibitive tariff costs.

"Tariffs made it clear that relying on one type of client or one market was a risk,” said the owner of the metal fabrication firm. “ENoptimize helped us completely reframe our marketing approach, and we are now working with more clients nearby who can no longer order custom metal products from the U.S. This has allowed our company to grow steadily while eliminating the challenges of shipping across the border, and our clients benefit from receiving high-quality products at a better price.”

The campaign not only replaced lost revenue but positioned the fabrication company as a go-to supplier for specialized, custom projects within their region. This digital-first pivot has allowed them to maintain profitability and even expand production despite industry headwinds.

About ENoptimize Digital Marketing

ENoptimize specializes in helping manufacturing, fabrication, and construction companies increase visibility, attract qualified leads, and grow revenue through strategic SEO and targeted digital marketing campaigns. By combining data-driven strategies with industry-specific expertise, ENoptimize delivers measurable results that directly impact the bottom line.

Media Contact
Company Name: ENoptimize Digital Marketing
Contact Person: Michael Lefkopoulos
Email: Send Email
Address:5146 Dundas St W
City: Toronto
State: ON
Country: Canada
Website: https://enoptimize.ca/

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