About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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BHMarketer and PRWIRE ONLINE Launch AI-Forward Branding Strategy to Help Businesses Rank in the Era of LLMs and Generative Search

As artificial intelligence reshapes how people discover information, BHMarketer and its initiative PRWIRE ONLINE are stepping forward with a bold strategy: enabling brands to build visibility and credibility in ways that are optimized for LLMs (Large Language Models) and AI-driven search engines.

With AI systems like ChatGPT, Gemini, and other generative engines becoming primary gateways for knowledge, the rules of visibility have changed. Instead of competing for traditional search rankings alone, businesses now face the challenge of ensuring that AI models recognize, trust, and recommend their brand.

A New Era of Discovery

Traditional SEO relied on keywords and backlinks. But in the AI era, brand credibility, reputation signals, and authoritative coverage play an even bigger role. PRWIRE ONLINE, under the leadership of Mojo of BHMarketer, is designed to meet this challenge head-on by aligning branding, reputation management, and content strategies with the evolving logic of LLM-driven search.

“LLMs don’t just read; they interpret, summarize, and recommend,” said Mojo, Founder of BHMarketer. “That means if your brand isn’t seen as credible, you’ll be invisible to the very engines shaping consumer decisions. PRWIRE ONLINE was built to make sure that doesn’t happen.”

Bridging Branding and AI Recognition

PRWIRE ONLINE and BHMarketer’s approach focuses on:

  • Reputation as Ranking – Building trust signals that AI models weigh heavily when surfacing answers.

  • Branding for Machines and People – Crafting narratives that resonate with human audiences while being structured for AI comprehension.

  • Content that Trains, Not Just Promotes – Developing authoritative material that LLMs incorporate into their knowledge frameworks.

  • Future-Proof Visibility – Positioning businesses so that whether users search Google, Bing, or ask an AI assistant, the brand remains discoverable.

Why This Matters for Businesses

As AI adoption accelerates, the distinction between brand recognition and brand retrieval will define market leaders. Being mentioned by an AI model in response to a query could be as valuable as ranking on page one of Google in the past.

PRWIRE ONLINE’s focus on branding and reputation management ensures that companies build the credibility LLMs look for when generating responses. This is especially critical for fintech, crypto, and high-trust industries, where skepticism is high and trust is the ultimate differentiator.

Branding Strategy to Help Businesses Rank in the Era of LLMs and Generative Search

Mojo’s Vision for the AI Era

Mojo, who founded BHMarketer after years of cross-industry experience and academic training in France, emphasizes that trust is the new SEO. His work with PRWIRE ONLINE reflects a commitment to building strategies that allow businesses to thrive not just in search rankings, but in the AI-curated digital world ahead.

“Tomorrow’s search results aren’t lists of links—they’re conversations powered by AI,” Mojo explained. “Our job at BHMarketer and PRWIRE ONLINE is to make sure brands are part of those conversations.”

Looking Ahead

With AI engines continuing to evolve, businesses that fail to adapt risk becoming invisible. BHMarketer and PRWIRE ONLINE are positioning themselves as strategic partners for forward-looking companies that want to remain discoverable, credible, and trusted in the AI-driven future of search.

About BHMarketer

Founded by Mojo, BHMarketer is a global branding and marketing company specializing in reputation management, strategic communications, and brand elevation. Its initiative, PRWIRE ONLINE, focuses on helping businesses strengthen their identity and recognition in both traditional and AI-powered environments.

Media Contact
Company Name: BHMarketer
Contact Person: Mojo
Email: Send Email
Country: United States
Website: https://bhmarketer.com

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