WorkSafePlace AI: Harnessing AI to Protect People at Work

September 11, 2025 at 19:20 PM EDT

Worker safety has always been a matter of utmost importance for society and continues to be a top priority. Even after decades of implementing best practices, frequent accidents are still reported, often caused by human error, the absence of real-time data, or systems unable to handle the complexity of industrial and manufacturing environments.

This scenario has been closely studied by Faisal Majeed, a specialist with more than 20 years of experience in engineering and management in Health, Safety, and Environment (HSE). Throughout his career, he has led high-complexity initiatives in major global corporations such as Shell, Unilever, and Reckitt.

Currently, Majeed is channeling his diverse expertise into a promising project expected to be launched in the United States: the startup WorkSafePlace AI. Its main goal is to rethink the future of workplace safety, with the mission of applying the power of artificial intelligence, IoT, computer vision, smart wearables, and immersive virtual reality training to monitor, predict, and prevent incidents before they happen.

How is technology designed at WorkSafePlace AI?

According to Faisal Majeed, the technology developed by the startup will play a decisive role in expanding worker protection. Through artificial intelligence algorithms, the system will be able to identify patterns invisible to the human eye, such as signs of fatigue, exposure to risks, incorrect use of personal protective equipment (PPE), or unsafe conditions. Based on this analysis, real-time alerts will be sent so that accidents can be prevented.

“Another feature is virtual reality, which enables employees to be trained in risk scenarios, such as chemical leaks or mechanical failures, in a safe and highly immersive way,” the expert added.

The impact on society

One of the startup’s main objectives is to integrate predictive risk detection, immersive training, continuous monitoring, and analytical reporting to establish new standards in Health, Safety, and Environment (HSE). The proposal is to offer affordable solutions especially for small and medium-sized companies in the manufacturing industry, businesses that often lack access to advanced technologies and face accidents that could have been avoided.

With this approach, Majeed explains, the company aims to help build safer workplaces, reduce injuries, enhance regulatory compliance, and promote greater well-being among professionals.

A professional journey aligned with this vision

Faisal Majeed’s career reflects the same vision that drives one of the core pillars of WorkSafePlace AI. In his previous experiences, he held prominent positions in global companies, leading strategic initiatives in health and safety.

At Reckitt US and LATAM, he served as Head of Health and Safety in a business worth more than US$5.6 billion and led the EHS Due Diligence process for the acquisition phase of a North Carolina plant valued at US$200 million.

Faisal has also worked at Unilever Gulf as Safety, Security, Health and Environment Manager and supported Unilever Gulf’s Executive Committee and Supply Chain Leadership Team. He has led several critical EHS Projects and award winnining initiatives during this tenure with Unilever. His mastery in Behavaioural Safety Management is prime driver and critical skills for success of his startup.

The role of AI in safety

According to Faisal, artificial intelligence should not be seen as a substitute for human beings, but rather as a powerful extension of the ability to care for people. His global leadership experience reinforces this vision: “No machine, algorithm, or dashboard can replace the human instinct to protect lives, but of course, technology can be a strategic ally throughout this process,” he states.

Throughout his career, Majeed has overseen critical health and safety processes in operations involving billions of dollars and thousands of workers. At Reckitt, for example, he was responsible for health and safety compliance across North and Latin America. In this context, he realized how the volume of data and variables was growing on a scale impossible to manage with traditional reports alon, a realization that led him to rethink HSE management models.

All this knowledge and vision will be transformed into practice at WorkSafePlace AI. The startup will be able to develop solutions that combine machine learning algorithms, wearables, and virtual reality not only to monitor risks but also to train workers in simulated environments, where mistakes and learning can occur without real consequences. In practice, the proposal has enormous potential to reduce accidents, increase team confidence, and strengthen the culture of safety.

However, the expert stresses that technology must always keep people at the center. “The fact is, artificial intelligence does not replace people, it protects them. Its role is to expand the field of vision, provide more response time, and create an environment where human error can be anticipated, mitigated, and transformed into learning,” he affirms.

This is also an invitation for you

Faisal Majeed raises an important reflection for leaders of small and medium-sized businesses, HSE professionals, and technology enthusiasts interested in safety: how can artificial intelligence, virtual reality, and smart sensors be used to see beyond what is visible, predict what has not yet happened, and train workers for risks that have not yet manifested?

In closing, this is exactly the transformation that WorkSafePlace AI seeks to encourage: protecting people with intelligence, empathy, and precision.

Media Contact
Company Name: Corporate Journalist
Contact Person: Vinicius Longui Alonso
Email: Send Email
Phone: +55 18 98121-2564‬‬‬
Address:25 Santa Rosa Street
City: Vila Lessa
Country: Brazil
Website: https://worksafeplaceai.com/

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WorkSafePlace AI: Harnessing AI to Protect People at Work

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