About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Adnan “Eddie” Bin-Mahfouz Releases Groundbreaking Guide, “The Art of Business Development in the Age of AI,” Offering a Proven Six-Week Framework to Triple Sales Performance

Adnan "Eddie" Bin-Mahfouz Releases Groundbreaking Guide, "The Art of Business Development in the Age of AI," Offering a Proven Six-Week Framework to Triple Sales Performance
Blending Two Decades of Global Expertise with Actionable AI Strategies, This Transformative Book Equips Sales Professionals to Harness Technology for Smarter Lead Generation, Relationship Building, and Sustained Revenue Growth Without Losing the Essential Human Touch

As artificial intelligence continues to reshape industries worldwide, author and business strategist Adnan “Eddie” Bin-Mahfouz, MBA, announces the release of his groundbreaking book, The Art of Business Development in the Age of AI. This timely guide empowers professionals to thrive in an era where success depends on blending human ingenuity with AI-powered efficiency.

With over 20 years of global business development experience across the U.S., GCC, and India, Bin-Mahfouz draws on his proven record of driving sales growth of up to 280%, accelerating onboarding by 50%, and tripling outbound response rates. His new book delivers a six-week framework packed with real-world case studies, practical exercises, and strategies designed to help professionals build long-term value, master core sales skills, and integrate AI without losing the human touch.

“Business development is not just about closing deals — it’s about opening doors, creating value, and sustaining growth. AI is the new co-pilot, but emotional intelligence, empathy, and trust remain the captain,” says Bin-Mahfouz.

Key Takeaways from the Book

  • Differentiate business development from sales, focusing on long-term value creation.
  • Master timeless skills: prospecting, storytelling, relationship-building, and objection handling.
  • Harness AI tools for smarter lead generation, predictive analytics, and market insights.
  • Build sustainable sales pipelines through persistence, follow-ups, and strategic organization.
  • Preserve the human edge—empathy, creativity, and authenticity—in an AI-driven marketplace.

About the Author

Adnan Bin-Mahfouz is the founder and Senior Growth Consultant at TBSPRO1, where he has trained and onboarded more than 100 high-performing sales professionals worldwide. With certifications in Strategic Marketing, Executive Negotiation, and Building World-Class Sales Organizations, he is a recognized authority on transforming sales operations and helping companies achieve measurable results.

Availability

The Art of Business Development in the Age of AI will be available in print and digital formats on Amazon and major online retailers starting September 2025.

Media Contact
Company Name: The Empire Publishers (USA)
Contact Person: Adnan Bin-Mahfouz
Email: Send Email
Country: United States
Website: https://www.theempirepublishers.com/

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