About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

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Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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“Google Marketing $1” by Momentum Iplus: A Community-Driven Campaign for Small Businesses

For many small and medium-sized businesses in the U.S., particularly among the Vietnamese community, digital visibility remains a critical challenge. Recent estimates show that nearly 70% of Vietnamese-owned SMEs—especially nail salons and restaurants—fail to meet the basic standards of Google Business Profiles. This lack of optimization comes at a cost: businesses risk losing 30–40% of potential customers who search for local services online.

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A Non-Profit Campaign with a Community Mission

Recognizing this gap, Momentum Iplus, in partnership with Google, launched the “Google Marketing $1” campaign—a non-profit, community-driven initiative designed to empower small businesses.

The program ensures that nail salons, restaurants, and other small enterprises can optimize their Google presence for just $1. The aim is not profit but to give business owners the same digital foundation as larger competitors. By helping SMEs claim and optimize their Google Business Profiles, manage reviews, and enhance search visibility, the campaign provides direct access to new customers.

Industry insights reveal why this matters:

  • 46% of all Google searches are local. (Think with Google)

  • Businesses with optimized Google profiles are 2.7x more likely to be considered reputable. (Google Business Insights)

  • Local businesses with complete profiles see an average 35% increase in clicks to their websites. (BrightLocal)

The “Google Marketing $1” with Momentum Iplus initiative addresses these exact challenges, giving Vietnamese-owned SMEs a fairer chance to compete in the digital marketplace.

Read more: Key Notes for Registering the “Google Marketing $1” Campaign

Case Study: Nail Bar and Spa, Owner Thao Nguyen

One of the first participants, Thao Nguyen, owner of Nail Bar and Spa inVirginia, joined the “Google Marketing $1” campaignin June 2025. Like many others, her salon had previously struggled with an incomplete Google profile, making it harder to attract new clients.

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Within just three months, the results were transformative:

  • 9,731 profile views over three months—far exceeding the industry benchmark for nail salons of about 1,260 monthly views (Google Business Profile estimate).

  • There were 4,481 search appearances, which confirmed that Google search became one of the salon’s main customer acquisition channels. (BrightLocal benchmark: ~943 monthly search views for similar local businesses.)

  • On Facebook, the salon saw a 10% increase in followers, 44% rise in page views, 90% jump in interactions, and 47% growth in watch time.

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From being below Google’s business standards, Nail Bar and Spa not only achieved compliance but also unlocked a wave of new customers—all thanks to a campaign that cost only one dollar.

Read more: How to Register for Momentum Iplus’ “Google Marketing $1” Campaign

A Shared Opportunity for Every Business

The “Google Marketing $1” campaign is more than marketing—it is a community mission. It lowers barriers, ensures fairness, and creates opportunity where it is needed most. By helping small businesses step confidently into the digital space, Momentum Iplus and Google are ensuring that growth is no longer reserved for those with deep pockets.

Join the Google Marketing $1” campaign with Momentum Iplus today.

Momentum Iplus Headquarters: 267 Kentlands Boulevard #5004, Gaithersburg, MD 20878

Contact & Inquiries: info@momentum-iplus.com

Website: momentum-iplus.com

Media Contact
Company Name: Momentum Iplus LLC
Contact Person: Media Relations
Email: Send Email
Address:267 Kentlands Boulevard #5004
City: Gaithersburg
State: MD 20878
Country: United States
Website: https://www.momentum-iplus.com

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