Best Franchises to Own® Enhances Franchisee Matchmaking with Zorakle Integration, Aligning with Industry Trends Towards Data-Driven Decision Making

September 15, 2025 at 18:29 PM EDT

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Best Franchises to Own (BFTO), led by Tony Brooks, CAFC, has partnered with Zorakle to bring psychometric and data-driven matching to franchise recruitment. The platform evaluates candidates’ personalities, values, and work styles—going beyond financial criteria—to connect them with the most compatible franchise opportunities. This move aims to boost franchisee success rates and reflects BFTO’s commitment to innovative, personalized guidance for aspiring business owners across North America.

London, Ontario - Sep 15, 2025 - Best Franchises to Own (BFTO), led by Tony Brooks, CAFC, a Certified Advanced Franchise Consultant, is proud to announce its integration of Zorakle, a cutting-edge platform that uses psychometric and data-driven methods to match franchise candidates with opportunities based on personality, values, and work styles. This partnership comes at a time when both the Canadian and U.S. franchise industries are embracing the power of data and advanced profiling techniques to streamline decision-making and increase the success rate of new franchisees.With Zorakle’s advanced profiling system, BFTO will now provide a more personalized and scientifically grounded approach to pairing franchise candidates with the most suitable opportunities, going beyond financial qualifications to assess emotional and personality compatibility. This marks a significant departure from traditional methods of matching franchisees with brands.

Revolutionizing Franchisee Selection with Data-Driven Insights

As the demand for data-driven decision-making continues to grow, BFTO is positioning itself at the forefront of innovation in the franchise industry in both Canada and the United States.Across North America, businesses are increasingly relying on data to guide their operations,and BFTO is no exception. According to a report from Industry and Business Canada and similar trends in the U.S., companies that use data-driven strategies experience higher operational efficiency and increased revenue by up to 30%. This trend is revolutionizing how businesses—especially franchises—make critical decisions, and BFTO is integrating Zorakle to ensure its clients benefit from these advancements.

"Zorakle’s psychometric profiling allows us to take a more holistic approach to franchisee matchmaking," said Tony Brooks, CAFC, Owner of Best Franchises to Own. "We believe that traditional methods of evaluating franchise candidates based solely on financials don’t tell the full story. Zorakle ensures we match candidates with the brands that align with their strengths,values, and goals, ensuring long-term success."

Industry Innovation: A Step Toward Greater Franchisee Success

In response to growing concerns about high franchise failure rates, BFTO has adopted Zorakle to help increase the long-term success of new franchisees. Zorakle’s system uses psychometric assessments to evaluate key traits like decision-making, risk tolerance, and personal values,ensuring that new franchisees are well-aligned with their chosen business.This integration aligns with the broader trend of placing an increased focus on franchisee success and longevity. Budget Blinds, a franchise industry leader, found that 92% of franchises are still in business after two years, with 85% surviving five years. However, these statistics underscore the need for smarter, data-backed decisions to ensure the long-term viability of franchise partnerships.By incorporating Zorakle, BFTO aims to lower the likelihood of franchise failure and ensure that every candidate receives personalized guidance throughout their franchise journey.

Embracing Psychometric Profiling in Franchise Recruitment

As part of the growing trend of using advanced profiling in recruitment, Zorakle utilizes psychometric tests to match candidates with the best-fitting franchise brands. These tests provide a deeper understanding of a candidate's personality, work style, and values, offering a more personalized match than traditional financial qualifications.

"We’ve seen an explosion of interest in data-driven approaches to recruitment, and Zorakle is the perfect tool to help us lead the way," said Tony Brooks, CAFC. "Franchise candidates are not just looking for financial investments anymore—they want to ensure the business they invest in aligns with their personal strengths and professional aspirations."

A Strategic Move Towards Personalized Franchisee Opportunities

The North American franchise industry has been undergoing a shift toward more personalized, client-centric services. Consumers and franchisees alike are expecting customized experiences in all aspects of life, including business opportunities. BFTO is answering this demand by integrating Zorakle, a platform that ensures every candidate finds the franchise best suited to their personality and business philosophy. As more people look to franchising as a career option, BFTO’s adoption of Zorakle demonstrates its commitment to making franchise ownership more accessible and successful for a wider audience.

Media Contact
Company Name: Best Franchises To Own®
Contact Person: Tony Brooks
Email: Send Email
Country: Canada
Website: https://bestfranchisestoown.com/

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Best Franchises to Own® Enhances Franchisee Matchmaking with Zorakle Integration, Aligning with Industry Trends Towards Data-Driven Decision Making

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