About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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KLOTA AB Launches Comprehensive Guide on Shopify and Google Integration for 2025

Borås, Sweden - September 15, 2025 - KLOTA AB, a leading Swedish digital marketing agency and Google Premier Partner, today announced the release of a new in-depth guide designed to help e-commerce companies maximize growth opportunities through Shopify and Google in 2025. The guide, available at https://www.klota.se/ehandel/shopify-och-google-2025/, provides online retailers with practical strategies to boost visibility, increase sales, and stay competitive in a rapidly evolving digital marketplace.

The e-commerce landscape is becoming increasingly complex, with search algorithms, consumer expectations, and advertising platforms evolving at record speed. Shopify, one of the world’s leading e-commerce platforms, continues to be a preferred choice for merchants of all sizes. At the same time, Google remains the dominant channel for driving qualified traffic, whether through paid ads, organic search, or integrated shopping features. KLOTA’s new guide bridges these two powerful ecosystems, offering step-by-step recommendations for Swedish and international retailers alike.

“E-commerce businesses are under pressure to achieve sustainable growth while managing rising ad costs and increased competition,” said Anders Karlsson, Founder and CEO of KLOTA AB. “Our Shopify and Google 2025 guide was created to simplify this challenge. It gives merchants clear, actionable strategies for combining Google Ads, SEO, and conversion optimization with Shopify’s flexible platform – creating a powerful growth engine for the year ahead.”

The guide covers several key areas of importance for modern retailers:

  • Google Ads and Shopping Campaigns for Shopify – How to structure and optimize campaigns that deliver strong return on investment while minimizing wasted spend.

  • SEO Best Practices – Tailored strategies for Shopify websites to ensure high visibility in Google’s organic search results.

  • Conversion Rate Optimization (CRO) – Practical methods to improve the customer journey and increase the percentage of visitors who complete purchases.

  • Data and Tracking – How to implement accurate measurement tools in a privacy-first era, ensuring that insights drive effective business decisions.

  • Future Trends – Predictions for how AI, automation, and new Google features will shape the e-commerce space in 2025 and beyond.

The resource is aimed at marketing managers, e-commerce directors, and entrepreneurs who want to better understand how to align their Shopify operations with Google’s extensive suite of tools. By offering both strategic insights and practical implementation tips, the guide helps online retailers gain a competitive edge in a crowded market.

KLOTA AB has built a strong reputation as one of Sweden’s most trusted partners for e-commerce growth. Since its founding in 2017, the agency has specialized in Google Ads, SEO, and CRO, helping businesses scale profitably while navigating the challenges of digital competition. As a Google Premier Partner 2024, KLOTA manages significant advertising budgets on behalf of leading online retailers and is recognized for delivering measurable results.

The launch of this guide further strengthens KLOTA’s mission to empower e-commerce companies with the knowledge and tools they need for long-term success. By combining Shopify’s flexibility with Google’s reach, merchants can unlock new growth opportunities and create seamless shopping experiences for their customers.

“We see 2025 as a pivotal year for e-commerce,” Karlsson added. “Those who invest in the right strategies and partnerships now will be the ones who thrive in the years to come. Our guide is a reflection of KLOTA’s commitment to sharing expertise and supporting the growth of ambitious online retailers.”

The full guide can be accessed at: https://www.klota.se/ehandel/shopify-och-google-2025/

About KLOTA AB

Founded in 2017, KLOTA AB is a specialized digital marketing agency dedicated to helping e-commerce businesses grow through Google Ads, SEO, and Conversion Rate Optimization (CRO). As a Google Premier Partner 2024, KLOTA works with some of Sweden’s most ambitious online retailers and manages significant advertising investments on their behalf. With headquarters in Borås, Sweden, KLOTA combines hands-on execution with strategic expertise – offering e-commerce companies a clear path to sustainable online growth.

Media Contact
Company Name: KLOTA AB
Contact Person: Anders Karlsson
Email: Send Email
Country: Sweden
Website: https://www.klota.se

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