About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Unique Platforms Media Group Relaunches “Highly Unique” Brand Ecosystem – Bold New Era in Urban Media, Marketing, and Culture Begins

Unique Platforms Media Group Relaunches "Highly Unique" Brand Ecosystem - Bold New Era in Urban Media, Marketing, and Culture Begins

ATLANTA, GA - In a move that signals a seismic shift in urban media and branded content, Unique Platforms Media Group is officially relaunching its flagship properties under the Highly Unique banner, creating a dynamic, multi-platform ecosystem that spans music, media, digital radio, and film.

With a strategic focus on brand growth, content scalability, and creator empowerment, this relaunch positions the company as a new-school cultural agency meets media empire, built for Gen Z and millennial audiences who crave authenticity, representation, and connection.

From Legacy Brand to Scalable Media Powerhouse

Originally launched as a grassroots media platform, Highly Unique has evolved into a multi-city digital media brand with significant market penetration in Atlanta, Miami, and Charlotte, and plans to expand nationally in 2026.

“This is about legacy, culture, and impact,” says co-founder Joseph Ellick. “We’re not just rebuilding a brand. We’re creating an ecosystem for the next generation of storytellers, tastemakers, and cultural innovators.”

With 80,000+ daily radio listeners, 400,000+ app downloads, and an expansive digital footprint across platforms, Unique Platforms Media Group is leveraging audience insight, brand storytelling, and emerging tech to build a creator-first model for the future of content.

Key Pillars of the Relaunch:

  • Highly Unique Radio – A digital-first, app-based radio station rooted in community storytelling, independent music, and live broadcasting. Stations in Atlanta, Miami, and Charlotte, it doubles as an incubator for emerging radio hosts, podcasters, and DJs, supported by exclusive app content and brand sponsorships.

  • Highly Unique Magazine – Relaunching as a dedicated music media property focused on high-impact industry players and rising artists. It’s a content-rich platform combining digital storytelling, short-form video, and editorial coverage that appeals to both creators and consumers.

  • HU Films – The in-house film production arm led by Highly Unique Founder Dwight Walker, who most recently produced the award-winning indie filmBallin”. HU Films focuses on developing original IP, branded documentaries, and creator-led visual projects that push the boundaries of urban storytelling.


The Brand Vision: Create. Connect. Elevate.

Unique Platforms Media Group is redefining how niche culture and mainstream branding collide—positioning itself as a launchpad for creative talent while providing integrated opportunities for brand partners to engage with hyper-targeted, loyal communities.

“Our mission is to build a high-value platform for creators, radio hosts, designers, filmmakers, and writers—who are often overlooked in traditional media,” says Khalinah Ellick, Co-Founder. “This is about elevating the culture, but doing it with strategy, polish, and purpose.”

For Brands, Agencies & Cultural Investors

The relaunch opens the door for branded partnerships, sponsorship opportunities, live activations, and co-produced IP across audio, digital, and film. The company is currently in talks with several strategic partners to co-create original programming and talent-driven content.

For More Information:

Media Contact: Cedric Dawkins PR & Brand Partnership, Unique Platforms Media Group press@uniqueplatforms.com | (305) 804-4287

Website: https://uniqueplatformsmg.com/

Follow: @Uniqueplatforms, @HighlyUniqueMagazine, @HighlyUniqueRadio

Media Contact
Company Name: Unique Platforms Media Group
Contact Person: Joseph Ellick
Email: Send Email
Country: United States
Website: https://uniqueplatformsmg.com/

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