About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Meta’s SMB Advertiser Summit Recap: Bread Loaf CEO Mark Milutin Shares Meta’s Q4 Ad Creative Blueprint for 2025

Meta’s SMB Advertiser Summit Recap: Bread Loaf CEO Mark Milutin Shares Meta's Q4 Ad Creative Blueprint for 2025
Meta Release its Q4 best practices to a select group of agency and brand partners at their LA summit on September 10th 2025.
Exclusive insights from Meta’s Playa Vista summit reveal how ecommerce brands can slash costs and scale faster with creative diversification, Advantage+ automation, and holiday-specific storytelling.

LOS ANGELES, CA - September 18, 2025 - Meta’s 2025 SMB Advertiser Summit in Playa Vista revealed a stark truth for ecommerce brands heading into Q4: creative diversification is no longer optional—it is survival. At the exclusive event, attended by Meta’s top agency partners and select DTC brands, Meta’s product and creative teams shared new data showing that advertisers who diversify creative assets and lean into Advantage+ automation drive significantly lower costs and higher returns during the holiday season.

The new resources—available on YouTube, The Brand Building Podcast, and LinkedIn—deliver a comprehensive breakdown of Meta’s latest creative strategies heading into Black Friday/Cyber Monday. Milutin highlights the proven tactics brands must deploy now: diversifying creative formats, leveraging Advantage+ campaigns, and testing high-urgency hooks that match consumer motivators such as discovery, savings, self-reward, bargain hunting, and gifting.

As founder of Newport Beach–based Bread Loaf, Milutin has led ecommerce growth campaigns for Shopify and DTC brands generating millions in incremental revenue. His agency’s growth-first approach has powered results for brands like Planetags, Kenny Flowers, Pebby Forevee, Goodr Eyewear, and Star Wars.

The Playa Vista summit offered a rare inside look at Meta’s product roadmap, including data showing advertisers who exit the learning phase with 50+ conversions per week see 19% lower CPAs and 28% lower cost per purchase.

“Creative is the only true lever left in digital advertising,” said Mark Milutin, founder of Bread Loaf. “Meta’s own data proves it: if you enter Q4 with three hero ads, you’re finished. If you enter with 10–20 diverse, tested assets, you win the auction.

My goal is to give brands the exact Q4 playbook—straight from the summit floor—so they stop wasting money and start scaling profitably.”

Advertisers can access the full recap across multiple channels:


About Bread Loaf:

Bread Loaf is a Newport Beach–based ecommerce growth agency specializing in retention marketing, paid media, CRO, and creative strategy for Shopify and DTC brands. Founded by Mark Milutin, Bread Loaf has helped brands like DIFF Eyewear, Kenny Flowers, and Star Wars drive millions in incremental revenue through full-funnel growth strategies.

Learn more about the author here: https://webakebread.notion.site/Mark-Milutin-Media-Kit-ce382c4d318146f183a8fc107d40daa2

Media Contact
Company Name: Bread Loaf
Contact Person: Mark Milutin
Email: Send Email
City: Newport Beach
State: CA
Country: United States
Website: https://www.webakebread.com/

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