About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Evan Hickok Unveils Strategic Insights on the Future of Digital Entertainment

The global entertainment industry has entered a phase of transformation unlike any in recent history. While traditional formats struggle to retain relevance, the digital ecosystem continues to expand at an impressive pace. Streaming platforms, interactive gaming, short-form video, and immersive technologies are reshaping how audiences consume content. According to Evan Hickok, the true story is not simply about growth, but about understanding which factors fuel sustainability and which trends are likely to fade away.

Current Performance of Digital Media

Despite economic uncertainty, digital media continues to outperform many other sectors. Global projections suggest the industry will surpass $3.5 trillion in value before 2030, supported Peloton by steady consumer demand for on-demand entertainment. Although some pandemic-era companies could not adapt to changing circumstances, the appetite for digital-first content remains strong. The key difference is that growth today is less about sudden spikes and more about consistent long-term expansion, which makes the industry appealing to strategic investors.

Reliable Growth Patterns

Revenue estimates place the sector near $2.9 trillion in 2024, with an annual growth rate above 3.5% for the next five years. Analysts attribute this trajectory to several overlapping drivers:

  • Significant increases in global advertising budgets allocated to digital platforms.

  • Rising levels of audience interaction with gaming, streaming, and social ecosystems.

  • Mainstream adoption of immersive formats such as augmented and virtual reality.

  • AI-driven personalization that tailors entertainment experiences at scale.

  • Industry consolidation as established firms acquire agile startups.

  • The blend of these forces creates a durable framework for expansion, even in competitive environments.

Advertising as a Core Revenue Engine

Advertising remains one of the strongest levers of profitability. Platforms like YouTube, TikTok, Netflix, and Prime Video now offer ad-supported models, giving users affordable access while monetizing viewership for brands. Industry reports predict that digital ad revenues will exceed $1 trillion by 2026, cementing their dominance over traditional broadcast advertising. This dual system—premium subscriptions for ad-free experiences and budget options with ad breaks—ensures revenue regardless of customer preference.

Market Maturity After the Pandemic

The pandemic era introduced a wave of tech startups and novel content concepts. Many thrived temporarily, but only a fraction managed to transition into long-standing businesses. Some collapsed under market pressure, while others were acquired by global players seeking innovation. This maturity stage highlights that consistent value creation, not viral hype, is what secures a permanent position in the digital ecosystem.

Consolidation and Strategic Expansion

Sustainable companies are those that pursue strategic acquisitions and partnerships. Gaming studios, for example, are actively buying innovative indie developers to stay ahead of shifting audience tastes. By integrating new talent and experimenting with technologies like cloud gaming or AR, these companies safeguard their competitive edge.

Innovation as a Lifeline

The entertainment market thrives on novelty. Whether it is fan-driven content, immersive AR experiences, or AI-generated storytelling, fresh ideas dictate which brands remain relevant. Games like Pokémon Go demonstrated the commercial power of merging physical and digital play, while emerging AI tools promise personalized films, music, and interactive adventures created on demand. In Hickok’s view, the winners will be those who embrace constant reinvention rather than relying on past success.

The Expanding Demand for Content

Streaming leaders are racing to secure exclusive rights to sports, original shows, and influencer-driven projects. Internet-native creators are increasingly migrating into mainstream entertainment, blurring the lines between platforms and traditional studios. As more choices flood the market, consumer expectations rise, intensifying the pressure on companies to deliver innovative, must-watch material.

Looking Ahead: The Industry Beyond 2025

The next few years may see the digital entertainment world dominated by fewer but larger players. Rising operational costs and aggressive competition could drive consolidation, echoing the historical dominance of legacy broadcasters. However, unlike the past, success will depend on cross-platform integration, affordability, and personalization. Households are becoming more selective with entertainment spending, meaning services must balance quality with value to remain indispensable.

Final Thoughts

Digital entertainment’s rapid growth is not a temporary boom but a structural shift in global media consumption. Advertising strength, immersive technology, and AI personalization will fuel progress, while innovation and consolidation will decide who leads the next chapter. As Evan Hickok emphasizes, the winners will be those who combine creative originality with long-term strategic vision.

Media Contact
Company Name: Evan Hickok
Email: Send Email
City: New York
Country: United States
Website: https://evanhickok.com

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.