Purpose-Driven Brands Show Promise Following Stranger Things Star Noah Schnapp’s Success

July 13, 2022 at 12:30 PM EDT

The results of a firm dedicated to bringing celebrities and sustainability together show the market is more than ready for impact-driven businesses.

LOS ANGELES, CA / ACCESSWIRE / July 13, 2022 / Umana Venture Studio - or simply "UVS" - is a brand creation boutique that strives to tighten the relationship between influential individuals and purpose-driven brands. The success of their most recent launch indicates that they seem to be onto something. Noah Schnapp, actor and teen heartthrob from Netflix's "Stranger Things" series with more than 50M followers on his social media platforms, partnered with Umana Venture Studio last year to create his vision for a healthier, more sustainable alternative to snacking staple Nutella. The results have been outstanding: just a week after launch, the company had amassed 87K followers, 20M views, countless memes, and a loyal Gen-Z fanbase that transferred from Noah into the brand he helped create. Instead of focusing on Black Friday like most brands, their biggest day of the year is Green Monday, on which they planted over one thousand trees across the globe in 2021.

giveback, Wednesday, July 13, 2022, Press release picture

"To be honest, it's cool to care" - Noah Schnapp and Ba Minuzzi show the power of purpose-driven brands.

"Influential individuals are forces of change and activism. They have the power to educate massive audiences all over the globe to take positive action", says Ba Minuzzi, UVS's founder and CEO. "Our goal is to form real partnerships with loud voices who share the same values and have the desire to build impact-driven businesses."

As a female, minority and immigrant-led firm focused on impact solutions, UVS wants to keep expanding its thesis further.

Their next big bet is Giveback - an all-in-one platform that helps donors find reliable and tax-deductible nonprofits. The California-based tech-enabled startup is proud to announce that they have oversubscribed their seed round in the record time of just three months. Considering the average time for a startup to raise a pre-seed round is around 12 to 18 months, it seems Giveback is in high demand in the VC world.

Ba Minuzzi and Giveback's CEO Rochelle Silveira are racing to disrupt the philanthropic world

The momentum Giveback is gathering is understandable: philanthropic giving has long been core to the American way of life. In fact, during a year of unprecedented events and challenges, the Giving USA Foundation reports that Americans gave a record $471.44 billion in 2020, a 5.1% increase from the previous year.

Despite this, giving can be far from easy, with the technology used by giving organizations usually no more sophisticated than spreadsheets and email. Simply put, there is no major "one-stop-shop" through which prospective large donors, or their wealth managers, can find dependable information on causes they wish to support, even with the enormous amount of expressed interest.

Until now.

Founded by serial entrepreneurs with decades of experience working at the intersection of technical Business-to-Business Software as a Service (SaaS) solutions and the creation of innovative Financial Technology products, Giveback was developed with a simple mission in mind: to serve as an all-in-one platform that helps users find reliable and tax-deductible non-profits that act on causes they care about.

"We developed Giveback because we believe that philanthropy should be easier and more efficient," says Rochelle Silveira, the CEO of Giveback. "Americans are incredibly generous, yet, there are still so many impediments that stand in the way of giving. That's what our platform is disrupting and why we're getting such extraordinary traction; our intuitive and engaging platform is clearly a tool that donors, their wealth managers, and their philanthropic advisors genuinely need to manage and increase their donations."

To learn more about Giveback, click here.

Connect with Giveback

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Press Contact: Rochelle Silveira, give@giveback.social

SOURCE: Giveback

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