About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

Hospitality & Theme Parks Ranks 16th Out of 19 Industries Studied in MBLM's Brand Intimacy 2022 Study

By: via AccessWire

NEW YORK, NY / ACCESSWIRE / July 19, 2022 / Hospitality & theme parks ranks 16th out of 19 industries studied in MBLM's Brand Intimacy 2022 Study, the largest study of brands based on emotions, now in its 12th year. The enhanced 2022 study combines MBLM's proven Brand Intimacy model with the power of AI and big data to analyze over 600 brands, assessing how consumers bond with the brands they use and love. Disney Parks tops hospitality & theme parks, followed by Warner Bros. World and Marriott. MBLM found that the top keyword for Disney Parks was "Love." Warner Bros. World's top keyword was "Fun" and Marriott's was "Endorse."

MZHCI, LLC, Tuesday, July 19, 2022, Press release picture

The remaining brands in the top 10 for hospitality & theme parks are: Hilton, Four Seasons, Norwegian Cruise Line, Hyatt, Universal, Jumeirah Hotels & Resorts, and Celebrity Cruises. Consistent with previous years, MBLM also found that top intimate brands outperformed Fortune 500 top brands across profit, revenue, and stock performance.

"It's not surprising that hospitality & theme parks did not perform well in our study due to COVID's negative impact on brands in the industry, which is undeniable given the strict restrictions they faced," stated Mario Natarelli, managing partner at MBLM. "However, we feel that the consumer keywords associated with the industry - focused on enjoyment and fun - and the industry's Brand Intimacy archetype strengths indicate that brands can do a better job at creating and maintaining strong emotional connections with customers, which would also help them weather future challenges."

The industry has an average Brand Intimacy Quotient of 28.9, which is below the cross-industry average of 36.8. However, the industry does outperform the cross-industry average for three Brand Intimacy archetypes: fulfillment (performance, exceeding expectations), identity (aspirational image or shared values), and indulgence (centered around moments of pampering and gratification).

MBLM further explored the industry in an article released today entitled, "Hospitality & Theme Park Brands Today: Deconstructing Today's Associations with Hotels, Theme Parks, and Cruise Brands." It analyzes the pandemic's impact on hospitality & theme parks brands and discusses the industry's performance in the study. MBLM also compares the top-performing theme park (Disney Parks), hotel (Marriott), and cruise line (Norwegian) across its Brand Intimacy measures.

The Brand Intimacy 2022 Study contains the most comprehensive rankings of brands based on emotion. The scale of the study included more than 600 brands and more than 1.4 billion words analyzed over 2021.

To download the Brand Intimacy 2022 Study or explore the rankings click here.

Methodology

To read the study methodology, click here.

About MBLM

MBLM invented Brand Intimacy, the emotional science behind the brands we use and love. For our clients, we deliver expertise and value through our agency insights, services, and software offerings.

With offices in five countries, our multidisciplinary teams invent, transform, and enhance brands for businesses of every kind. We deliver marketing that creates stronger emotional connections with stakeholders. These bonds create better performance and long-term returns. To learn more about how we can help you create and sustain ultimate brand relationships, visit mblm.com.

Contact
Kati Waldenburg
MZ North America
kati.waldenburg@mzgroup.us
973-924-9797

SOURCE: MBLM



View source version on accesswire.com:
https://www.accesswire.com/708976/Hospitality-Theme-Parks-Ranks-16th-Out-of-19-Industries-Studied-in-MBLMs-Brand-Intimacy-2022-Study

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.