Alta's Warrior Training Program has been instrumental in bringing more women into MMA; with 25% female participation rates achieved and growing

Everyday women, not just professional fighters, embrace the discipline, fitness, and community that martial arts offer

With the UFC fanbase estimated to be 39% female, converting female fans to participants represents a significant opportunity for Alta.

SYDNEY, AUSTRALIA / ACCESSWIRE / July 18, 2024 / Alta Global Group (NYSE American:MMA) ("Alta" or the "Company"), a pioneering technology company dedicated to transforming the landscape of martial arts and combat sports training is making significant strides in promoting inclusivity and empowering women through its innovative programs. One of the key initiatives is the Warrior Training Program, which has been instrumental in breaking down barriers and fostering a supportive environment for women of all ages to thrive in martial arts. Laura Sanko, a former professional MMA fighter, UFC commentator, and ambassador for Alta, shared her insights on this transformative program in an exclusive interview.

Interview with Laura Sanko

Interviewer: Today, I have the pleasure of sitting down with Laura Sanko, a former professional MMA fighter, UFC commentator, and ambassador for Alta. Laura, thank you for joining us.

Laura Sanko (LS): Thank you for having me. It's always great to talk about the positive impact that initiatives like Alta are having on the world of martial arts.

Interviewer: Absolutely. Let's dive into it. Alta has a strong focus on empowering community-driven growth in the global martial arts and combat sports sector. As a female ambassador, how do you see Alta contributing to the inclusion and growth of women in this space?

LS: Alta is doing something remarkable by breaking down barriers and making martial arts more accessible to everyone. One of the things that stood out to me is the significant female participation rates they've achieved. The Warrior Training Program, in particular, has been instrumental in bringing more women into the world of mixed martial arts. It's providing a platform for females of all ages to explore and thrive in these disciplines.

Interviewer: That's fantastic to hear. The Warrior Training Program seems to be a pivotal aspect of this inclusivity. Can you share your thoughts on how this program, and Alta in general, is encouraging more women to get involved in martial arts and combat sports?

LS: Absolutely. The Warrior Training Program, with its 20-week syllabus, is designed to turn absolute beginners into well-rounded fighters. What's great is that it acts as an "on ramp" to learning the fundamentals of various disciplines, including wrestling, Brazilian Jiu Jitsu, boxing, and more. For women who might have been hesitant to join in the past, this program provides a structured and supportive environment to build skills and confidence. The inclusivity Alta promotes has been a game-changer for women in martial arts.

Interviewer: It's clear that Alta is making strides in reshaping the participation demographics. Can you share any personal experiences or observations from your role as an ambassador, witnessing the impact on female participants?

LS: Absolutely. As an ambassador, I've had the privilege of interacting with participants, both in person and through the community Alta has created. What's remarkable is seeing the diverse group of women coming together, supporting each other's journeys. We're not just talking about professional fighters; we're talking about everyday women who want to embrace the discipline, fitness, and community that martial arts offer. Alta is fostering an environment where women feel comfortable, empowered, and excited to be a part of this world.

Interviewer: As a former professional MMA fighter and a commentator, you have a unique perspective on the growth of the sport. How do you see Alta's approach influencing the broader landscape of women's participation in martial arts and combat sports?

LS: Alta is making a significant impact on the landscape. By offering a comprehensive platform that goes beyond physical training, it's creating a culture of inclusivity. This is crucial for the growth of women's participation in martial arts and combat sports. The visibility of successful female participants, the support from ambassadors, and the digital community all contribute to breaking down stereotypes and encouraging more women to step onto the mat.

Interviewer: Lastly, looking ahead, what do you hope to see in the future regarding women's involvement in martial arts, and how do you think platforms like Alta will continue to play a role?

LS: I hope to see even more women stepping into gyms, embracing the discipline, and finding empowerment through martial arts. Alta's approach of combining technology, community, and structured training programs is a blueprint for success. I believe platforms like Alta will continue to be instrumental in shaping the narrative around women in martial arts, making it clear that this world is for everyone, regardless of gender.

Interviewer: Thank you, Laura, for sharing your insights and experiences. It's evident that Alta is not only providing training programs but is also fostering a cultural shift in the world of martial arts, making it more accessible and inclusive for women.

LS: My pleasure. It's an exciting time for the sport, and I'm proud to be a part of initiatives that are making a positive impact. Thank you.

Alta's approach to enhancing customer onboarding, optimizing engagement, and increasing membership retention is designed to maximize revenue opportunities within the global martial arts and combat sports industry. Alta estimates each active gym partnership could produce an average of $88,000 in annual revenue for the Company if they run two Alta Programs each year (average 24 participants per program) and cross-sell the Alta Pass and Academy products. Additionally, Alta offers gym partners and coaches Hype, its all-in-one digital marketing platform for small business. Hype subscriptions are priced up to $299 per month with up to 5% collected on all transactions processed through the platform. Alta has over 500 active gym partnerships and is targeting approximately 45,000 potential combat sports gym partners in the US as it expands its network globally.

For more information on the program visit www.trainalta.com

Source: Female UFC fans 39% - https://ministryofsport.com/ufc-aims-for-equal-parity-in-matchmade-events/

ABOUT ALTA GLOBAL GROUP LIMITED

Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. For more information, please visit https:// www.altaglobalgroup.com.

Forward Looking Statements

Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements." These statements include, but are not limited to, statements relating to the Company's operations and business strategy and the Company's expected financial results. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to substantial risks, uncertainty and changes in circumstances. Any references to active gyms or partner gyms mean a gym profile claimed or created, and accepted terms and conditions and/or accepted previous license agreement to run the Warrior Training Program. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section set forth in the Company's registration statement on Form F-1 filed with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof, and, except as required by federal securities laws, the Company specifically disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

For investor relations:

Dave Gentry
RedChip Companies, Inc.
T: 1-407-644-4256
E: MMA@redchip.com

SOURCE: Alta Global Group