Strategic AI implementation delivers measurable revenue and efficiency gains

SCHAUMBURG, IL / ACCESS Newswire / February 13, 2025 / Giftify, Inc. (NASDAQ: GIFT) (the "Company"), the owner and operator of CardCash.com and Restaurant.com, and a leader in the incentives and rewards industry, today announced the successful enterprise-wide deployment of artificial intelligence (AI) solutions. Initial results from this deployment demonstrate substantial operational efficiencies and cost reductions, while establishing a scalable foundation for enhanced customer engagement and sustainable growth.

The Company's Marketing and Sales teams have implemented advanced AI models, resulting in optimized email and social media marketing campaigns delivering improved ROI at reduced operational costs. The AI-driven sales outreach has strengthened customer relationship management leading to increased conversion rates, and improved operational efficiency.

The Company's proprietary AI-powered customer service platform has achieved:

• 40% reduction in response times

• 20% decrease in support-related email volume

• Measurable improvements in customer satisfaction metrics

• Enhanced team productivity and resource allocation

"Our strategic AI implementation represents a fundamental advancement in our operational capabilities," said Ketan Thakker, CEO of Giftify, Inc. "These solutions are delivering measurable improvements in efficiency and customer engagement, positioning us to create sustained value for our users, partners, and shareholders."

About Giftify, Inc.

Giftify, Inc. is a pioneer in the incentive and rewards industry with a focus on retail, dining & entertainment experiences, as the owner and operator of leading digital platforms, CardCash.com and Restaurant.com. CardCash.com is a leading secondary gift card exchange platform, allowing consumers and retailers to realize value by buying and selling gift cards at various scales. Its Restaurant.com is the nation's largest restaurant-focused digital deals brand. Restaurant.com and our Corporate Incentives division connect digital consumers, businesses and communities offering thousands of dining, retail and entertainment deals options nationwide at over 184,000 restaurants and retailers. Restaurant.com prides itself on offering the best deal, every meal. Our gift cards and restaurant certificates allow customers to save at thousands of restaurants across the country with just a few clicks.

For more information, visit: www.giftifyinc.com and www.cardcash.com and https://www.restaurant.com.

Forward-Looking Statements

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Investors Contacts:

IR@giftifyinc.com

SOURCE: Giftify Inc.