About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely

New AI-Driven Enhancements Improve Product Discovery and Personalization

WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector.

Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks.

As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy.

Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation.

"This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences," said Ari Kahn, CEO of Bridgeline Digital. "We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely."

About Bridgeline Digital

Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.

Contact:

Danielle Colvin
SVP of Marketing
Bridgeline Digital
press@bridgeline.com

SOURCE: Bridgeline Digital



View the original press release on ACCESS Newswire

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