NEW YORK, NY / ACCESS Newswire / August 14, 2025 / Mixed Martial Arts Group Ltd. (NYSE American:MMA) isn't just part of the combat sports conversation; it's out front, building the infrastructure that will define where the sport goes next. The mission is direct and unapologetic: capture the raw energy of MMA and convert it into a high-performance business engine where fans transition into participants, participants become loyal customers, and loyalty fuels growth that compounds. This isn't a side project. This is the core business of the sport's future, and MMA is locking in the lead position.

The foundation is being built where the sport actually happens: in gyms, academies, and training facilities where talent is developed and communities are formed. Through its BJJLink platform, MMA has created the operational backbone that martial arts businesses have been missing for years. Membership management, billing, scheduling, communications, and analytics all integrate with a member-focused experience designed to keep students engaged and connected. That structure is transforming every academy into an accelerant for network expansion, and the numbers are already proving it works.

For the seven months ended July 31, BJJLink delivered 128%* annualized revenue growth, while SaaS subscription revenue surged 188% annualized. Those gains aren't just impressive; they confirm the model is scaling in the right way. Academies are onboarding faster, retention is increasing, and upsells are becoming routine. That's the kind of momentum that doesn't just sustain; it creates the launchpad for MMA's next major growth driver.

Partnerships That Fast-Track Scale

And that driver is already in motion: UFC GYM has tapped MMA to power its Brazilian jiu-jitsu franchise expansion. By selecting BJJLink as its software backbone, UFC GYM is set to bring 45 new academies online in 2025. This instantly creates a premium pipeline, eliminates long sales cycles, and locks in recurring, high-margin revenue. The UFC GYM rollout isn't just a growth lever…it's a full-throttle push on the accelerator for the entire business.

The timing couldn't be better. The UFC's upcoming U.S. media rights deal, kicking in for 2026, will inject unprecedented visibility into the sport. With millions of new fans about to be exposed to MMA, the appetite for participation is expected to spike. And MMA is positioned to catch that surge right at the source, turning casual interest into paying, long-term members of its ecosystem.

The McGregor Effect

Amplifying that potential is Conor McGregor, investor, major shareholder, and one of the most marketable athletes on the planet. His reach extends far beyond the octagon, and his involvement supercharges MMA's credibility and brand power. McGregor opens doors to sponsorships, partnerships, and media coverage at a level few can rival. His track record of building globally recognized brands and dominating sports conversation makes him both a marketing engine and a catalyst for MMA's next era of growth.

That star power is matched by operational firepower inside the boardroom. Laura Sanko, one of the UFC's most recognizable broadcast voices, also brings first-hand competitive experience as a former professional fighter and black belt in Brazilian jiu-jitsu. She adds a mix of technical knowledge, business perspective, and authentic community connection that will be valuable as MMA pushes its expansion strategy forward.

And it's not just about high-profile names. MMA's leaders are personally invested. In June, CEO Nick Langton and Chairman Vaughn Taylor converted $250,000 in prior loans into equity, tying their own capital directly to the company's future. That commitment came alongside a $5 million underwritten offering earmarked for product development, marketing, and scaling. This is leadership alignment in its purest form: capital, conviction, and execution pulling in the same direction.

Expanding the Platform and Shaping the Future

With the foundation secured, MMA's next move is aggressive and deliberate. The company is locking down a dominant position in Brazilian jiu-jitsu academies, where its digital tools can quickly become essential and serve as value drivers in daily operations. From that base, it will push into other martial arts disciplines and layer on complementary services like e-commerce, and advanced engagement platforms. Each addition strengthens the ecosystem and opens new revenue streams, creating a compounding growth effect.

All the pieces are now in place. BJJLink's growth is accelerating, the UFC GYM rollout is set to rapidly scale the footprint, and the board blends credibility with market reach. Shareholders, insiders, and strategic partners are united on one goal: transform martial arts from a loose network of disconnected operators into a connected, monetizable, and sustainable global ecosystem.

Mixed Martial Arts Group Ltd. isn't following the sport's evolution; it's driving it. From the first gym that signs on to the biggest stages in the world, MMA is building the rails for the sport's next era. Combat sports will always be fueled by passion, energy, and commitment. Now, with MMA's platform in place, it is about to be fueled by connection, scale, and growth, and that is a fight every stakeholder can win.

* The 128% compound annual growth rate (CAGR) in total software revenue is calculated by comparing total monthly revenue from BJJLink, including both SaaS and transaction revenues, in December 2024 with that of July 2025.

Forward-Looking Statements

This press release may include forward-looking statements. Any statements contained herein regarding our strategy, future operations, financial position, future revenues, projected costs, prospects, plans and objectives of management, other than statements of historical facts, are forward-looking statements. The forward-looking statements included herein include or may include, but are not limited to, statements that are predictive in nature, depend upon or refer to future events or conditions, or use or contain words, terms, phrases, or expressions such as "achieve," "forecast," "plan," "propose," "strategy," "envision," "hope," "will," "continue," "potential," "expect," "believe," "anticipate," "project," "estimate," "predict," "intend," "should," "could," "may," "might," or similar words, terms, phrases, or expressions or the negative of any of these terms. Any statements contained in this press release that are not based upon historical fact are based on current expectations, estimates, projections, opinions and/or beliefs of the Company. Such statements are not facts and involve known and unknown risks, uncertainties, and other factors. Prospective investors should not rely on these statements as if they were facts. Actual revenue may vary to current sales due to factors such as participant churn, cancellations, and changes in payment schedules, membership terms or pricing changes. Any references to verified gyms, partner gyms, user profiles refer to a profile that has been claimed or created across the MMA.inc platform, which includes TrainAlta.com, BJJ Link, Hype, MixedMartialArts.com and Steppen. Forward-looking statements involve a number of known and unknown risks and uncertainties, including, but not limited to, those discussed in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. New risk factors emerge from time to time, and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. You should carefully read the factors described in the "Risk Factors" section of the Form 20-F for the fiscal year ended June 30, 2024 filed with the SEC to better understand the risks and uncertainties inherent in our business and industry, and any underlying forward-looking statements. Except where required by law, the Company assumes no obligation to update, withdraw or revise any forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

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SOURCE: Mixed Martial Arts Group Ltd