About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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SmartBrief Launches AI-Powered Behavioral Targeting to Unlock Precision Marketing for B2B Advertisers

New AI-driven Behavioral Targeting transforms SmartBrief's proprietary engagement data into dynamic, intent-based audience segments, giving B2B advertisers unprecedented precision and confidence in reaching decision-makers.

NEW YORK CITY, NEW YORK / ACCESS Newswire / September 12, 2025 / SmartBrief, the leading digital media publisher delivering targeted business news and insights by industry, today announced the launch of AI-powered Behavioral Targeting, a new solution designed to help B2B advertisers optimize their campaign performance and reach more qualified audiences with unparalleled precision.

The new capability builds on SmartBrief's existing suite of advertising tools, including auto-optimization and Ad Genie, the company's proprietary AI-powered creative generation platform. With Behavioral Targeting, advertisers can segment audiences not only by traditional demographics such as job title, industry, and location, but also by interests and behaviors derived from the robust content engagement data only SmartBrief can provide. Unlike other tools on the market, SmartBrief's segments are continuously-refined, built on unique behavioral signals that reveal intent, interest, and readiness to engage.

"Our mission is to help B2B advertisers connect with the right decision-makers at the right time," said Tom Sikes, Global Head of Sales for Future B2B. "Behavioral Targeting takes that commitment to the next level by turning our proprietary engagement data into actionable insights. Advertisers can now reach highly qualified audiences with precision and confidence, while uncovering new opportunities to drive measurable growth."

With SmartBrief's Behavioral Targeting solution, advertisers can:

  • Reach the right decision-makers with confidence, in a trusted and brand-safe environment

  • Align with intent-driven cohorts proven to convert

  • Activate across channels, from impressions to e-blasts

  • Future-proof campaigns with audience targeting based on real behavior

Visit www.smartbrief.com to learn more.

About SmartBrief

A subsidiary of Future B2B, SmartBrief is the leading digital media publisher of targeted business news and insight by industry. By combining the best of technology and editorial expertise, SmartBrief delivers the most relevant industry news - curated daily from thousands of sources - in partnership with leading trade associations, professional societies, nonprofits and corporations to nearly 6 million senior executives, thought leaders and industry professionals.

Contact Information

Shana Murik
Head of Marketing, Future B2B
shana.murik@futurenet.com
1.888.741.7900

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SOURCE: Future B2B



View the original press release on ACCESS Newswire

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