QualSights Launches UseSights: A Breakthrough Platform That Captures Real-World Product Usage As It Happens

September 18, 2025 at 11:20 AM EDT

The world's only usage intelligence platform opens the black box between purchase and repurchase, revealing how consumer goods products are truly used.

CHICAGO, IL / ACCESS Newswire / September 18, 2025 / QualSights, an award-winning provider of consumer insights technology, yesterday announced the launch of UseSights, a subscription-based usage intelligence platform that finally bridges the knowledge gap between what products people buy and how they actually use them.

For decades, brands have relied on media, promotions, shelves, and purchase data. But between purchase and repurchase, a critical dataset has been missing: how products are used in everyday life. This blind spot has limited growth opportunities, leaving marketers to guess at the drivers of loyalty, repeat purchases, and product performance.

The UseSights usage intelligence platform makes product usage visible. The platform features QualSights' patented system of always-on Smart Sensors and AI analytics, which track real-world product usage passively and precisely. The XMOT^TM (Exact Moment of Truth) Method triggers survey, video, or audio prompts the instant a product is used, capturing unfiltered feedback without relying on recall.

UseSights offers syndicated benchmarks for informed growth decisions and tailored insights to support confident innovation, renovation, and optimization. Category-level benchmarks that reveal occasions, needs, jobs, habits, and trends; and show how a brand performs against them. With this visibility, consumer goods companies can identify whitespace, sharpen competitive positioning, and prioritize growth opportunities. Deep dives triggered with the XMOT Method provide context-rich understanding of product performance, consumer behavior, and emotional drivers, without relying on recall, enabling brands to refine products, packaging, and messaging with confidence.

"Sustained growth doesn't come from what's bought; it comes from how products are used," said Nihal Advani, Founder & CEO of QualSights. "UseSights opens the black box of usage, giving brands a continuous, syndicated dataset alongside the ability to zoom in for tailored insights. This changes the way growth decisions are made."

"This is a game-changer for CPG marketers," added Mitch Barns, QualSights Board of Directors and former CEO of Nielsen. "For the first time, brands can observe in-home product usage behavior at scale and then connect those observations to immediate consumer feedback. This moves us from assumptions to truth, from lagging metrics to in-the-moment intelligence, from data chaos to actionable insights."

In addition to Barns, QualSights' Board of Directors includes some of the most recognized leaders in market research, brand marketing, and data & analytics, all of whom believe in the vision and impact of UseSights. Gian Fulgoni, Venture Partner at 4490, former Chairman & CEO at ComScore and President & CEO at IRI; Tod Johnson, Board Chair for Circana (formerly IRI and NPD) and former Executive Chairman of The NPD Group; Sanjay Khosla, Senior Fellow at Kellogg School of Management and former President at Kraft Foods; Mohanbir Sawhney, Associate Dean of Innovation at Kellogg School of Management; Karyn Schoenbart, Co-founder & Managing Director of Duo Partners and former CEO of The NPD Group; Rishad Tobaccowala, former Chief Growth Officer at Publicis Groupe.

By combining real-world usage data, contextual engagement, and AI-powered interpretation, UseSights transforms hidden behavior into decision-ready intelligence. Brands can finally connect product usage to repeat purchase, loyalty, and category growth, turning usage into growth.

UseSights is now available by subscription across various consumer goods categories, including food and beverage, household products, beauty and personal care, small appliances, pharmaceuticals, and more.

For more information or a demo, visit www.qualsights.com/UseSights.

About QualSights
QualSights is a category-defining insights platform that empowers brands to decode real-world behavior with unmatched precision, depth, and speed. By seamlessly integrating a patented system of IoT sensors and in-context mobile video & data capture with powerful AI analytics, QualSights captures the full spectrum of consumer behavior-both passively and authentically-without relying on recall. Trusted by several Fortune 500 companies across consumer goods, pharmaceutical, and other industries, QualSights helps brands understand not only what products consumers use-including when, how often, and how much-but also why and how they use them, driving meaningful growth through innovation, loyalty, and consumption acceleration.

Building on this foundation, QualSights recently launched UseSights, the industry's first syndicated data platform that passively tracks real-world product usage. Designed to bring digital analytics to physical products, UseSights bridges the gap between what people buy and how they actually use products, delivering the most critical dataset for growth: usage. With continuous benchmarks and tailored in-moment insights, UseSights equips brands to optimize strategies, fuel repeat purchase, and unlock billions in untapped growth opportunities, transforming usage into growth.

Contact:

Geetika Khurana
Geetika@qualsights.com

SOURCE: QUALSIGHTS

View the original press release on ACCESS Newswire

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QualSights Launches UseSights: A Breakthrough Platform That Captures Real-World Product Usage As It Happens

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