About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Nina Hershberger Hosts Megabucks Radio Podcast Episode with Featured Guest Nick Loise, Sales Leader and Entrepreneur

During the episode, Loise shares his journey into the sales arena, highlighting his early experiences in financial services and the lessons he learned along the way. He credits his passion for sales to the entrepreneurial spirit present in his family and the influence of successful salespeople in his community.

Hershberger and Loise delve into the importance of having a sales process and playbook in place for businesses. Loise explains that while the core components of a sales playbook may be similar across industries, each business requires customization to address their specific niche and target audience. By creating a repeatable sales process and providing salespeople with effective scripts, objection-handling techniques, and discovery processes, businesses can ensure consistent success in their sales efforts.

The episode also touches on the challenges faced by businesses in the current market, including increasing competition and rising lead costs. Loise emphasizes the need for companies to adapt and stay ahead of these challenges to drive sales growth. By actively coaching and managing sales teams, business owners can elevate their sales performance and achieve higher conversion rates.

Throughout the episode, Loise emphasizes the need for business owners to focus on coaching their sales teams and getting things off their plates to achieve success.
With a compelling reason to listen, this episode of the Megabucks Radio podcast offers valuable insights and strategies for small to midsize businesses looking to improve their marketing and sales processes. Listeners will gain valuable tips and advice from an experienced sales leader like Nick Loise.

To listen to the full episode, click here or visit  MegabucksRadio.com.

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