About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Gibcom Marketing Support Ltd Launches Authority Media Agency in Birmingham Birmingham, West Midlands UK

Gibcom Marketing Support Ltd Launches Authority Media Agency in Birmingham, West Midlands – December 30, 2024

Gibcom Marketing Support Ltd has officially launched its operations in Birmingham, West Midlands, aiming to empower entrepreneurs and professional service providers by enhancing their authority positioning in the market. The new agency, spearheaded by entrepreneur Gibson Nyendwa, focuses on assisting business owners, start-ups, and professionals in establishing a strong media presence.

Nyendwa emphasized the critical role of online marketing in today’s business landscape. “Ignoring online marketing is like opening a business but not telling anyone,” he stated. He highlighted the shift in consumer behavior, noting that people increasingly prefer to connect with individuals rather than faceless brands. “To attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand,” Nyendwa explained.

Gibcom Marketing Support Ltd employs various media strategies to position its clients as authorities within their respective industries. This approach aligns with the growing trend of authority branding, which has garnered significant attention from business leaders and marketing experts alike.

John Jantsch, author of the best-selling book Duct Tape Marketing, echoed this sentiment in an article for *Entrepreneur Magazine*. He stated, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”

Further supporting this trend, a report from Fox News highlighted the necessity for businesses to establish themselves as celebrities within their target markets. “If you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel,” the report stated.

Daniel Newman, a contributor for Forbes Magazine, added, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”

Responding to the increasing demand for authority branding and positioning services, Gibcom Marketing Support Ltd is poised to meet the needs of Birmingham’s vibrant business community. Nyendwa concluded, “Marketers need to build digital relationships and reputation before closing a sale,” reinforcing the agency’s commitment to fostering meaningful connections between businesses and their audiences.

For more information about Gibcom Marketing Support Ltd and Gibson Nyendwa, visit (https://www.gcmarketingsupport.net or contact 01215170870. Follow the company on (https://www.facebook.com/gcmarketingsupport

Location:
Gibcom Marketing Support Ltd
Colmore Building, 20 Colmore Circus
Queensway, Birmingham B4 6AT
West Midlands, UK
Telephone: 01215170870

Location Info:
Gibcom Marketing Support Ltd
20 Colmore Circus Queensway,, Birmingham, England B4 6AT
01215170870

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