About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Suzi Seddon’s Upcoming Book “Sell Like A Woman” Redefines Sales Strategy for Female Entrepreneurs

In a world where the words ‘sales’ and ‘selling’ often evoke images of aggressive tactics and high-pressure maneuvers, one seasoned sales expert is challenging the status quo. Suzi Seddon, a renowned sales coach, bestselling co-author, and thought leader with over 30 years of experience in sales, has launched her groundbreaking book “Sell Like A Woman”. This book aims to revolutionize the way female entrepreneurs approach sales by tapping into their natural feminine energy.

For decades, women have navigated the world of sales with a sense of unease, often feeling pressured to adopt a more masculine approach to succeed. However, she argues that this approach not only feels unnatural but is also ineffective. “In the main, we resorted to copying our male counterparts or if we did receive sales training there was definitely a bias toward being pushy and forever looking for an opportunity to ‘close’ (horrible word). The problem was that male energy with a female mind resulted in mixed messages for both parties. Simply put, no one bought it!” says Seddon.

Recognizing the need for a more authentic and empathetic approach to sales, she developed her Flow State Selling System. This system empowers women to leverage their feminine energy to sell without the sleaze, allowing them to attract more leads and clients naturally.

“‘Sell Like A Woman’ seamlessly blends over 30 years of personal experience with astute observations to create a unique guide tailored for female entrepreneurs,” explains Seddon. The book delves into the two fundamental aspects of selling like a woman:

The Magic, which is all about embracing a mindset plays a crucial role in achieving sales success. She emphasizes the importance of embracing feminine energy strategies to make sales personal without the ‘ick’ factor.

The Method that she introduces the Flow State Selling System, a comprehensive framework designed to guide women through the art of selling in flow. This system focuses on acute listening, intuitive decision-making, and navigating objections with elegance.

Unlike traditional sales training that often promotes aggressive tactics, “Sell Like A Woman” celebrates the innate strengths of women in sales. “Today it is women’s soft skills that are needed. No one wants to be hard sold to, to be manipulated or pushed into a decision to buy. This is the gap women can step into with ease,” says Seddon.

The launch of “Sell Like A Woman” comes at a time when the importance of human connection in sales is more crucial than ever. Despite technological advancements, she emphasizes that there is no substitute for genuine human relationships when it comes to making sales. The book serves as a timely guide for individuals seeking to navigate the evolving landscape of technology while preserving the irreplaceable value of authentic connections.

With its empowering message and practical advice, “Sell Like A Woman” is poised to redefine the art of selling for female entrepreneurs everywhere. Grab your copy today and embark on a journey to sales success like never before.

Get your copy of “Sell Like A Woman” on Amazon.

 

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