About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

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Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Sales Mavericks & Marketing Rebels Podcast Launches With Co-Hosts Nicholas Loise And Marco Salinas

**Chicago, IL** – September 1, 2024 – The world of sales and marketing is about to get a new, insightful voice with the launch of the “Sales Mavericks & Marketing Rebels Podcast,” co-hosted by Nicholas Loise and Marco Salinas. The podcast is designed to build a community of sales mavericks, marketing rebels, and entrepreneurs, showcasing stories and sharing valuable insights into the ever-evolving business landscape.

Nicholas Loise, former President of GKIC and Magnetic Marketing, brings his extensive experience in sales and entrepreneurship to co-host the podcast. Loise now owns Sales Performance Team, a premier sales consulting firm. The Sales Performance Team works with small businesses and entrepreneurs, offering services such as sales playbook creation, sales team management, and outsourced sales support. Loise’s wealth of knowledge and previous contributions within GKIC have made him an invaluable resource and his transition into podcasting promises to deliver incredible value to listeners.

Pina Colada Media, helmed by Marco Salinas, is the proud producer of the Sales Mavericks & Marketing Rebels Podcast. Renowned for producing done-for-you strategic podcasts, Pina Colada Media works with thought leaders and entrepreneurs to generate compelling, repurposable content that nurtures client relationships through various platforms. The
company embodies what they call the “Pina Colada Principle,” focusing on maximizing the value of existing client relationships through strategic podcast content.

“We’re excited to launch this podcast to share authentic, transparent conversations about sales, marketing, and entrepreneurship,” said Nicholas Loise during the kickoff episode. “We are committed to helping business owners understand the importance of deep dives into
niche subjects, just as Gary Vaynerchuk advocates.”

Marco Salinas added, “The honesty and transparency we can achieve through podcasting is unmatched by traditional media. Every business owner should consider starting a podcast, and we’re here to help make that as straightforward as possible.”

The podcast also enjoys sponsorship from both Sales Performance Team and Pina Colada Media, highlighting the expertise and strategic guidance both companies bring to entrepreneurs and business owners. Throughout the episodes, listeners are encouraged to visit the websites of these sponsors for more invaluable resources.

Episodes of “Sales Mavericks & Marketing Rebels” typically run between 20 to 30 minutes, featuring a mix of expert insights, guest appearances, and practical advice on sales and marketing.

Follow “Sales Mavericks & Marketing Rebels” on your favorite podcast platform, and stay tuned for upcoming episodes featuring incredible guests and unbeatable advice for your business journey.

For more information or media inquiries, please contact:
**Nicholas Loise**
Email: nicholas@salesperformteam.com
Website: [Sales Performance Team](https://salesperformteam.com)

**Marco Salinas**
Email: marco@pinacoladamedia.com
Website: [Pina Colada Media](https://pinacoladamedia.com)

# # #

About Sales Mavericks & Marketing Rebels Podcast:
Co-hosted by former GKIC and Magnetic Marketing President, Nicholas Loise, and Pina Colada Media’s Marco Salinas, the podcast is dedicated to exploring the realms of sales, marketing, and entrepreneurship. Offering deep dives into niche subjects, expert insights, and tales of entrepreneurial journeys, this podcast aims to inspire and educate its listeners on their business adventures.

About Sales Performance Team:
Founded by Nicholas Loise, Sales Performance Team provides comprehensive sales consulting services, assisting small businesses and entrepreneurs with sales processes, systems, and team management to drive success.

About Pina Colada Media:
Pina Colada Media specializes in producing done-for-you strategic podcasts for thought leaders and entrepreneurs. Emphasizing the “Pina Colada Principle,” the company focuses on generating repurposable content to nurture client relationships through multiple platforms.

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