About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

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Business Growth Mentor Amy Posner Reveals Three Steps to Increasing Customer Lifetime Value on the Tiny Marketing Podcast

Amy Posner, a business growth mentor for creative freelancers, recently appeared on the Tiny Marketing Podcast with Sarah Noel Block. In the interview, Amy shared three actionable insights for entrepreneurs who want to build stronger, longer-lasting, more profitable client relationships. 

Key takeaways from the conversation include:

  • The importance of building trust in relationships from the lead generation stage
  • Implementing a “gateway offer” to uncover clients’ full scope of needs
  • Providing ongoing value through regular check-ins, revisions, and optimization sessions.

In the episode, Amy, who is also a successful entrepreneur with over 30 years of experience, emphasizes the significance of authenticity and generosity in client relationships. “Be generous, be yourself, and be willing to have conversations with people and build relationships,” Posner advises. 

Amy says entrepreneurs who want to build stronger client relationships should focus on a few key communication strategies. Those strategies include showing up as their authentic selves in business, getting invested in their clients’ businesses, and focusing on relationships rather than transactions.

The conversation also highlights the value of excellent customer service and its impact on CLV. Amy says, “People will pay really well to be well taken care of. Don’t forget that. That time you spend on [client experience], you will get paid for. You don’t get paid for it immediately or as a particular activity, but you can bake it all into your pricing.”

To listen to Amy Posner’s appearance on Tiny Marketing, visit: https://podcasts.apple.com/gr/podcast/ep-74-three-steps-to-increase-customer-lifetime-value/id1593468743?i=1000655295073

About Amy Posner

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. 

Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.

Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others

In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty.

https://amyposner.com/

 

 

 

 

 

 

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