About Cabling Installation & Maintenance

Our mission: Bringing practical business and technical intelligence to today's structured cabling professionals

For more than 30 years, Cabling Installation & Maintenance has provided useful, practical information to professionals responsible for the specification, design, installation and management of structured cabling systems serving enterprise, data center and other environments. These professionals are challenged to stay informed of constantly evolving standards, system-design and installation approaches, product and system capabilities, technologies, as well as applications that rely on high-performance structured cabling systems. Our editors synthesize these complex issues into multiple information products. This portfolio of information products provides concrete detail that improves the efficiency of day-to-day operations, and equips cabling professionals with the perspective that enables strategic planning for networks’ optimum long-term performance.

Throughout our annual magazine, weekly email newsletters and 24/7/365 website, Cabling Installation & Maintenance digs into the essential topics our audience focuses on.

  • Design, Installation and Testing: We explain the bottom-up design of cabling systems, from case histories of actual projects to solutions for specific problems or aspects of the design process. We also look at specific installations using a case-history approach to highlight challenging problems, solutions and unique features. Additionally, we examine evolving test-and-measurement technologies and techniques designed to address the standards-governed and practical-use performance requirements of cabling systems.
  • Technology: We evaluate product innovations and technology trends as they impact a particular product class through interviews with manufacturers, installers and users, as well as contributed articles from subject-matter experts.
  • Data Center: Cabling Installation & Maintenance takes an in-depth look at design and installation workmanship issues as well as the unique technology being deployed specifically for data centers.
  • Physical Security: Focusing on the areas in which security and IT—and the infrastructure for both—interlock and overlap, we pay specific attention to Internet Protocol’s influence over the development of security applications.
  • Standards: Tracking the activities of North American and international standards-making organizations, we provide updates on specifications that are in-progress, looking forward to how they will affect cabling-system design and installation. We also produce articles explaining the practical aspects of designing and installing cabling systems in accordance with the specifications of established standards.

Cabling Installation & Maintenance is published by Endeavor Business Media, a division of EndeavorB2B.

Contact Cabling Installation & Maintenance

Editorial

Patrick McLaughlin

Serena Aburahma

Advertising and Sponsorship Sales

Peter Fretty - Vice President, Market Leader

Tim Carli - Business Development Manager

Brayden Hudspeth - Sales Development Representative

Subscriptions and Memberships

Subscribe to our newsletters and manage your subscriptions

Feedback/Problems

Send a message to our general in-box

 

The MDE Agency Revolutionizes Healthcare Marketing with Patient Stories

The MDE Agency, led by marketing expert Richelle Shaw, is transforming how healthcare professionals attract patients through an innovative approach: leveraging patient testimonials and personal stories.

“We’ve helped over 7,000 orthodontists stand out by sharing compelling patient stories,” says Richelle Shaw, founder of The MDE Agency. “This isn’t just a tactic for big cities—small towns like Sedona can benefit immensely from this approach.”

The agency’s groundbreaking strategy involves creating “I Love the Doctor” books, which compile authentic patient testimonials. This method has proven effective in both crowded metropolitan areas and smaller communities, helping healthcare providers build their reputations and attract ideal patients.

Key benefits of this approach include:

  1. Building trust with prospective patients before their first visit
  2. Transforming healthcare providers into local celebrities
  3. Attracting patients who value quality care over convenience

Dr. Wells, an OB-GYN in Nevada, serves as a prime example of this strategy’s success. His genuine 25-minute consultations and exceptional bedside manner have garnered rave reviews from patients, setting him apart in a competitive market.

“The easiest way to make patients feel at ease is to hear the amazing stories of those they’ve already helped,” Shaw explains. “Real testimonials turn doctors into local celebrities.”

Another example of this strategy in action is with one of Richelle’s acquaintances from years’ past, the [late] Dr. Brian Bergh, an orthodontist in Glendale, California.

Dr. Brian Bergh was facing tough competition—88 orthodontists in his town, 17 within a two-mile radius, six on the same street, and one right across from his office. With so much competition, how could he stand out?”

“The answer,” Shaw continues, “He became a Trusted Authority among his peers, his patients, and his community using the very strategies we are talking about here today.”

Healthcare professionals interested in implementing this innovative marketing strategy can access detailed white papers, step-by-step guides, and other resources at www.theMDEagency.com.

About Richelle Shaw: Richelle Shaw is a renowned expert in building million-dollar medical practices through strategic partnerships. With 28 years of experience in buying, building, and selling businesses, she has authored “The Million Dollar Equation” and “The Million Dollar Equation for Doctors.”

For more information, contact: Richelle Shaw The MDE Agency Phone: 213-510-2440 Email: support@theMDEagency.com Website: www.theMDEagency.com

Stock Quote API & Stock News API supplied by www.cloudquote.io
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms Of Service.